The Diversity & Minority Owned General Merchandise Program

Join us on April 05, 2022 - April 07, 2022

Engage virtually in the Diversity & Minority Owned General Merchandise Program and drive category success year-round

This session is designed to introduce retailers to General Merchandise manufacturers and brands that are diversity qualified or minority owned. Certifications to include but not limited to: Ethnic Minority Owned- Disadvantaged Business Enterprise- Gay, Lesbian, Bi-Sexual or Transgender Owned- Veteran Owned-Disability Owned-Woman Owned Business. Categories included are Household Cleaning & Paper Products, Spring & Summer Seasonal, Pet, Housewares & Home Décor, School & Office, Consumer Technology, Sporting Goods, Automotive & Hardware, Baby, and Toy products. 

All Diversity Program costs are on average 50% off category program costs. Participate in multiple Diversity Programs for Buy One Get One 50% Off.

Participants

What are Virtual Programs?

Virtual Programs facilitate product discovery, category development and planning. Each participating supplier virtually presents their innovations, points of differentiation, and origin stories to relevant buyers listening in from the comfort of their desk. Support services in combination with the meetings drive business success.

How it Works

  • A Client Success Manager assists throughout the entire program with turnkey meeting preparation and follow up.
  • Pre-determined meeting schedule tailored to align your capabilities and objectives.
  • Appointments are conducted for several hours each day of the program.
  • Meetings are executed virtually through our customized technology solution that features video conferencing, meeting management and documentation including notes and product selections.
  • Access notes and product selections for follow up plus use the RangeMe platform for sample requests, ordering and continued conversations.

Program Participation Options

Buyer Program Participation

Fuel your discovery and planning needs with ECRM Programs.

Program Pricing

No Registration Fee

Participate

Challenger Brands

Brands looking to grow distribution with buyers including national, regional & alternative channels

Innovation Pipeline featuring 10 Minute Meetings

Special Savings

$2,500 USD

offer ends: Jan 07, 2022

Full Price: $3,000 USD

Participate

Leading Brands

Brands looking for strategic collaboration, distribution & planning with key buyers across all channels

Planning Session featuring 20 Minute Meetings

Special Savings

$3,500 USD

offer ends: Jan 07, 2022

Full Price: $4,000 USD

Participate

Costs are subject to terms and conditions. All requests for registration are subject to review and approval by ECRM. Additional limitations may apply, and certain ECRM benefits are subject to eligibility requirements. Please contact Tony Giovanini at 440-528-0416 or TGiovanini@ecrm.marketgate.com for further details or with any questions. ECRM Cancellation Policy.

Some of our happy clients

View testimonials

Contact Tony

Tony Giovanini is our Senior Vice President of General Merchandise and is eager to learn about your business needs.

Call now Email Tony

Contact Craig

Craig Chmielowicz is our Senior Vice President, Health & Beauty Care and is eager to learn about your business needs.

Call now Email Craig

Contact Sarah

Sarah Davidson is our Senior Vice President of Grocery and is eager to learn about your business needs.

Call now Email Sarah

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