Using Routines to Combat Decision Fatigue
The more decisions you make, the more your decision quality suffers. Routines can help offset this.
Color Blocking Strategies: Make Your Brand JUMP off the Shelf!
To effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf
Emerging, Challenger or Leading Brand? ECRM Has a Program for You
ECRM's Discovery Hub, Innovation Pipeline & Planning Sessions are tailored to your brand's goals
ECRM Convenience Roundtables Focus on CBD, Wellness & What's Next in Retail
The roundtable discussions enable buyers and sellers to share their thoughts on key industry issues
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution
ECRMADVANTAGE: Setting Up Buyers & Sellers for Success
The high-touch engagement of ECRM’s account management team ensures maximum ROI for program participants
Is Your Brand Profitable?
Each retailer has different systems for calculating profitability – make sure you understand each.
ECRM to Host 2nd Annual Store Brands Leadership Summit
Seven retailers and four industry experts to share insights on private brands at the April sessions
Selling CBD Products at Mass Retail: A Category Manager's Perspective
Giant/Martin’s Becky Shipp on what CBD suppliers need to know to do business with mass retailers
Selling CBD Products at Retail: A Q&A with Pharmaca’s Dave Janowicz
Pharmaca’s VP of Merchandising discusses the challenges and opportunities in entering the CBD arena
Natural Cosmetics Corp. Turns Data into Dollars with ECRM Prep Tools
The supplier leveraged the market research data that’s available on ECRM’s website
ECRM Buyer Q&A: 99 Cents Only Stores' Sarah Gonzalez Tran
Sarah gives an overview of how she buys for the beauty category and what she looks for in supplier-partners
What Retail Buyers Want in Convenience and Impulse Products
Here are some key areas of focus among buyers attending ECRM’s Convenience & Impulse sessions next month
Getting on the Shelf is Only the Beginning – You Need to Stay There!
Consistent communication with buyers is key to making sure your product – and the category – succeeds.
ECRM Convenience Session to Feature Industry Roundtable Discussions
In the new Thought Interaction Pod program, buyers and sellers will share thoughts on a variety of key industry topics.
Speaking the Language of Today's Wellness Consumer
Here’s how you can engage today’s wellness consumer in a way that earns their trust – and $$
ECRM Rx Roundtables: The Future of Pharmacy Technology, Supplies & Services
Pharmacists and other health system buyers and sellers gathered to discuss how the future will shape the industry
The Long Tail of Assortment Optimization
Consider the benefits of having a smaller number of items on the shelf and in your portfolio.
Small Businesses Accelerate Growth with RangeMe Services
The leading online retail discovery platform now provides a faster path to market for consumer packaged goods companies.
Nice Product, But What’s in it for the Buyer?
View your product launch from the prospective of the buyer and the retailer's category growth
Expert Cam Cloeter to Speak at Upcoming Sessions
Learn where the merchandising industry stands currently and new techniques that better relate to today's shopper.
Healthier Options, Store Brands & Digital Driving Candy Category Growth
Insights from IRI’s presentation at ECRM’s Candy Planning: Everyday & Summer Seasonal EPPS
Download IRI Presentation on Trends in the US Candy Market
The slides are from IRI's presentation at ECRM's Candy Planning: Everyday & Summer Seasonal EPPS
On-Premise Insights from ‘Bar Rescue’ Mixologist Lisamarie Joyce
The bar and hospitality expert shared tips with attendees of ECRM’s On-Premise Adult Beverage EPPS
Convenience, Flavor Transitions & Wellness Among Key Beverage Alcohol Trends
Wine, beer and spirits consumers are looking for lots of flavors, healthier options, and cans, cans, cans