Big Guns Coffee CEO Charli Johnson Lands Retail Deals at 10 Years Old!  3/26/2025


 

RangeMe Pro Subscriber Big Guns Coffee and Farm landed Walmart right out of the gate from it's very first in-person buyer meeting. Even more impressive: it was the brand's 10-year-old CEO did the pitch! The meeting, which came from a RangeMe Immediate Opportunity submission, was held at ECRM's Coffee Tea and Cocoa Session in Vegas last year.

That was followed by more wins from the RangeMe Live meetings it had at that Session (three in-person meetings are part of the RangeMe Pro subscription). And still more from ECRM's Diversity & Minority Owned Food & Beverage Session.

In addition to Walmart, the duo has landed deals with Sprouts Farmers Market, The Exchange, and several other retailers and distributors from these buyer meetings.

This past February Charli and her dad, T.Shane Johnson (who refers to himself as "Charli's assistant" on his business card) participated in a full schedule of meetings at ECRM's Winter Coffee, Tea & Cocoa Session, and were a big hit with buyers. More deals are sure to come.

T.Shane: Motivational speaker & 'madman'

The company has a unique origin story: T.Shane is a Marine Corps Veteran, serial entrepreneur, motivational speaker, madman (according to his bio), author, philanthropist, and world record athlete (he held the record for doing 3,000 pushups in an hour).

One day, Charli came up with the idea of creating a coffee brand that reflects their fast-living, risk-taking attitude. Once she decided on a name, the rest is history. They threw their life savings into the venture and have been coffee entrepreneurs ever since.

1st ever hydroponic coffee farm

A VERY unique aspect of the company is that it grows its beans IN THE U.S. on the first ever hydroponic coffee farm in N.C.! This means their coffee can be truly locally grown.

ECRM's Joseph Tarnowski caught up with the duo at the ECRM Session in Chicago, and in the video above, Charli and T.Shane share their truly inspiring story!
 

 

Joseph Tarnowski

VP Content
ECRM

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