Connect Your Candy & Confectionery Products with Leading Retailers & Distributors
Showcase your candy innovations, from novelty and better-for-you candies to gum, mints, and chocolate. Connect with retail buyers ready to turn sweet opportunities into growth.
Candy brands grow faster with ECRM.
Join over 60000 retail buyers and 60000 product suppliers worldwide.
What Retail Buyers Want from Candy Brands
Candy buyers look for strong packaging, distribution channels, brand story, marketing strategies and alignment with key consumer trends.
With ECRM, your products are matched to buyers through a curated discovery process designed for growth.
🍬🚀 Novelty candy
Focus on experiential textures, viral trends, licensed characters, sour flavors, international specialties, and seasonal launches.
✨ Better for you treats
Demand for low-sugar, vegan, and plant-based options, plus functional benefits (probiotics, vitamins) and organic, allergen-friendly certifications.
😁🍃 Gum & mints
Buyers seek sugar-free alternatives, xylitol for oral health, functional benefits (energy, adaptogens), premium flavors and unique formats.
🍫 Twists on chocolate classics
High interest in single-origin and high-cacao dark chocolate, artisanal truffles, gourmet inclusions, and clean-label or ethically-sourced cocoa.
Frequently Asked Questions
How can candy makers connect with buyers and get their products into stores?
To make the most of these sessions, ensure your packaging and messaging align with consumer trends. Be prepared with samples and marketing materials.
Can buyers sample my products during the sessions?
Yes. We recommend that you have samples available for buyers to see, touch, taste and feel. Be prepared to also offer sampling through swag bags or sponsorships.
Does ECRM work with small or emerging candy brands?
Yes, our platform is designed to help both established and emerging candy suppliers.
Why should candy suppliers use ECRM?
ECRM guarantees access to thousands of buyers, exposure and insights on the industry.
Get Business Done with ECRM
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241+
Sessions Executed
306,191+
Curated Interactions
13,988+
Participating Suppliers
11,207+
Participating Buyers
Getting Your Candy Products Into Retail Stores Is Hard. ECRM Makes It Easy
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Explore ECRM's specialized sessions connecting confectionery suppliers with leading buyers across grocery, convenience, and specialty retail channels.
Stay ahead with insights into seasonal candy trends, better-for-you treats, and premium innovations that delight today's consumers.
Our curated meetings help you build relationships that boost brand visibility, streamline distribution, and drive sweet sales growth.
Connect With Retail Decision-Makers Today
Candy Planning: Christmas & Halloween Session
Private Label Food & Beverage Session
Candy Planning: Easter & Valentine's Day Session
Candy Planning: Everyday & Summer Seasonal Session
Small Business, Diversity & Minority Owned Food & Beverage Session
Our Performance Guarantee for Candy & Confectionery Brands
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ECRM is the worldwide standard in connecting Candy Buyers & Suppliers
Our top priority is your success. Here's how we deliver value:
Pre-qualified buyer meetings aligned with your category goals
Brand exposure to a diverse network of decision-makers in the retail industry
Real-time insights into sourcing trends, needs and category shifts
We stand behind our performance 100%. If you're not satisfied, just let us know, and we will work with you to make it right.
Be the center of our world.
Insights for Candy Brands
Learn more about the latest marketplace news.
Crystallizing Success: How Chakra Drop Landed a 600-Store Deal From its Debut ECRM Session
Co-Founders Jenn Kavovit & Jenn Baxter plan to launch a line of crystal-charged products
7-Eleven, BP, Casey's & NIQ to Headline ECRM C-Store Leadership Summit
The Summit, produced in partnership with retailmediaIQ, will kick off ECRM's Convenience Session Feb. 2026
Why Retailers Are Increasingly Turning to Turkey for Product Sourcing
Favorable tariffs, strong manufacturing capabilities, and plenty of ports attract the attention of U.S. retail buyers
Moderation-Focused Drinkers Balance Alcohol and NA Options with ‘Zebra Striping’
NIQ’s Kaleigh Theriault shares how bars, restaurants and retailers can embrace this trend
Interested? Let us know and we'll be in touch.
