(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)
Bruce Montgomery and Tracey Priest each have a wealth of experience in working with CPG brands to get their products on the shelf. In their work with emerging brands, they realized that many of them faced similar challenges in engaging with retail buyers. To help these brands to better navigate the path toward success on the shelf, Bruce and Tracey developed a series of insights based on interviews with buyers from a dozen top retailers across food, drug, mass and club that outlined some key insights based on those buyers recommendations.
In this video, they discuss some key items to address when you are prepping for your upcoming buyer meetings.
To see their four webcasts in the Road to Retail Series, visit: https://ecrm.marketgate.com/Blog/2020/07/The-Road-to-Retail-How-Emerging-Brands-Can-Get-on-the-Shelf
To contact Bruce and Tracey, email: firstname.lastname@example.org