Education & EPPS Programs
Monday, April 20, 2020
Store Brands Leadership Summit - Retailer Presentations Track
1:30 PM - 5:00 PM
Supplier, Retailer Strategy & Insight Sessions (available for suppliers only)

Suppliers will be able to attend sessions to hear from leaders across the retail landscape to better understand their vision, strategy and go-to market approach. Ultimately, these sessions will help suppliers better understand how to best do business with each of the presenting retailers.

Senior level speakers

Will Magistrelli, Director Innovation Own Brands with Wakefern
Erin Shulman, Senior Product Innovator with Thrive Market
Bonny Akers, Director of Own Brand with H.E.B.
Bill Smith, Director of OUR Brands with Tops Markets

Multiple Speakers
Multiple Companies
Store Brands Leadership Summit - Marketing Services Presentation Track
1:30 PM - 5:00 PM
Marketing Services Presentation Track (open for both retailer and supplier participants)

These presentations, which will run concurrent to the Retailer Track Presentations, will feature actionable insights that will help boost your store brand business success, with topics including branding and package design, ingredient trends and leveraging sustainable initiatives with store brands

• David Brier, Chief Gravity Defyer, DBD International, Ltd.: Shelf Esteem: Crafting a Brand That's Stickier & Smarter That Customers Love
• Erin Murray, Director of Customer Success, Datassential: The Whole Package: The Imperative of Multi-Benefit Products in 2020 & Beyond
• Mel Bandler, Retail Partnerships Manager, Fair Trade USA: Leveraging Sustainable Initiatives within Private Brands
Multiple Speakers
Multiple Companies
Shelf Esteem: Crafting a Brand That's Stickier & Smarter That Customers Crave
1:35 PM - 2:15 PM
“80% of brands believe they deliver great consumer experiences. Only 8% of consumers agree.” – Cannes Lions 2018 International Festival of Creativity (Bain & Company: Global management consulting firm)

In today’s marketplace, consumer values and loyalties have shifted in a dramatic way.

• How do you attract eyeballs and drive action with your packaging?
• How do you retain customer loyalty?
• How to drive sales driven by value and not driven by price?

Award-winning brand expert and #1 Amazon bestselling author David Brier reveals how to craft a smarter and stickier brand that consumers won’t ignore.

About David Brier
As the #1 rebranding expert on Google who’s been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, and The New York Times, David is also the author of the #1 Amazon bestseller, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.”

David’s been called “a mad genius” by Chief Heart Officer, Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John and “a branding genius” by Mr. 10X, Grant Cardone.

A dynamic speaker, David’s the recipient of over 320 international awards on design and branding, and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion.
David Brier, Chief Gravity Defyer
DBD International, Ltd.
The Whole Package: The Imperative of Multi-Benefit Products in 2020 & Beyond
2:15 PM - 3:00 PM
Experience, wellness, convenience and transparency. These are not new consumer demands. We’ve been talking about them for years. Strong societal forces like consumerism, globalization, automation and climate concerns are taking shopper expectations and brand benefits to the next level. Indeed, buyers would want “the whole package,” products that check a bundle of boxes across enjoyment, health, ease and environmentalism.

This perspective from Datassential will provide insight and product examples related to seemingly opposing ideas. Possible topics include, but are not limited to:

• Taste & Health (hidden veggies, BFY comfort food)
• Upscale & Everyday (premiumization)
• Consumerism & Environmentalism (no waste)
• High Touch & High Tech (“less is more” service)
• Urban & Rural (“farms everywhere”)
• Converging Categories
• Authentic Mashups
• Boldness with “Hints of Flavor”

About Erin Murray
Erin Murray has worked in market research and consulting for more than 20 years, serving dozens of clients in food & beverage with insight for innovation and marketing success.

Erin earned degrees in Psychology and Education from The College of William and Mary in Williamsburg, Virginia. Additionally, she has a Master’s Degree from Northwestern University in Integrated Marketing Communications.

Passionate about the opportunities represented by trends, Erin is a marketing instructor at Robert Morris University where she also sits on the Board of Advisors.
Erin Murray, Director of Customer Success
Datassential
Leveraging Sustainable Initiatives within Private Brands
3:30 PM - 4:15 PM
Everyone is thinking about sustainability for the next decade and according to a recent Acostareport 75% of U.S. consumers are really willing to vote with their dollar for brands that are protecting the environment for generations to come. 2020 marks a new decade in sustainability. Millennials and Gen Z outnumber their predecessors and will influence consumer demand. They want their purchases to embody their beliefs and do the right thing.

Come to this session to learn how you can leverage sustainable initiatives in your private brands to be on the cutting edge in the decade ahead.
Mel Bandler, Retail Partnerships Manager
Fair Trade USA
Call For Speaker
Elevate your industry standing when you participate in ECRM's powerful programs.
Presentations - Panel Discussions - Round Tables

For more information, contact Rachel Mayfield at 440-528-3603