Shelf Esteem: Crafting a Brand That's Stickier & Smarter That Customers Crave
1:35 PM - 2:15 PM
“80% of brands believe they deliver great consumer experiences. Only 8% of consumers agree.” – Cannes Lions 2018 International Festival of Creativity (Bain & Company: Global management consulting firm)
In today’s marketplace, consumer values and loyalties have shifted in a dramatic way.
• How do you attract eyeballs and drive action with your packaging?
• How do you retain customer loyalty?
• How to drive sales driven by value and not driven by price?
Award-winning brand expert and #1 Amazon bestselling author David Brier reveals how to craft a smarter and stickier brand that consumers won’t ignore.
About David Brier
As the #1 rebranding expert on Google who’s been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, and The New York Times, David is also the author of the #1 Amazon bestseller, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.”
David’s been called “a mad genius” by Chief Heart Officer, Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John and “a branding genius” by Mr. 10X, Grant Cardone.
A dynamic speaker, David’s the recipient of over 320 international awards on design and branding, and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion.
David Brier, Chief Gravity Defyer
DBD International, Ltd.