Media Post referred to 2016 as, “The Year of the Social Mom Influencer.” Why? Because 81% of U.S. consumers trust information and advice from bloggers and 66% of moms say word-of-mouth is their most-trusted source of information. These are numbers that brands and retailers just can’t ignore. And neither could we. Join Women’s Marketing EVP of Marketing and Insights, Marlea Clark, as she presents findings from our nationwide survey of mom bloggers that explores their relationship to brands, how they shop, and their influence on their followers.
About Women's Marketing:
Women’s Marketing is a leading media strategy, planning, and buying organization for emerging and high-growth brands. It offers a deep understanding of how women consume, engage, and take action with media, with unmatched expertise in beauty, health, fashion, food, and beverages. Every Women’s Marketing client enjoys the benefits associated with the significant purchasing scale we achieve through the vast network of companies we serve and our strong, recurring relationships with global media leaders.