Education & EPPS Programs
Tuesday, February 9, 2016
The “New Normal”: The evolution of the omnishopper
40 minutes
The boundaries between online and offline are disappearing—both from a message and transaction perspective. How quickly retailers and brands adapt to this new normal will be what determines success. Traci Gregorski, Vice President of Marketing at Market Track, an industry leading advertising, promotion and eCommerce competitive intelligence firm, will discuss trends from their most recent shopper study that show distinct differences in how consumers are interacting with print, digital, mobile and broadcast advertising and promotions, and where the greatest opportunity exists to influence purchases based on need states for impulse products, particularly those found at the front end and checklane.
Traci Gregorski, Vice President of Marketing
Market Track
Thursday, February 11, 2016
Social Media: Shopper Engagement as the New Currency
40 minutes
Social media is no longer just about sales; it’s about engagement. And it is about having well thought through, meaningful tools to effectively communicate across this highly interactive medium. How does a brand build an authentic relationship that provides relevant content and engages customers? During this presentation, Martyn Tipping, Partner with New York-based Brand Chorus, will illuminate the challenges and opportunities of social media and present a variety of tangible, take-home strategies specifically relevant to e-cigarette, e-cigar, and vaping categories. Tipping will show what is happening in these categories across the social media landscape, and share valuable insights on social media user behaviors that will help attendees better understand this important audience as it relates to the categories relevant to their brands. The presentation will include engaging stories, anecdotes and case studies of what is working, who is “getting it,” and how social media can help accelerate your brand.
Martyn Tipping
Tipping Gardner