Social Media: Shopper Engagement as the New Currency
8:00 AM - 8:40 AM
Social media is no longer just about sales; it’s about engagement. And it is about having well thought through, meaningful tools to effectively communicate across this highly interactive medium. How does a brand build an authentic relationship that provides relevant content and engages customers? During this presentation, Martyn Tipping, Partner with New York-based Brand Chorus, will illuminate the challenges and opportunities of social media and present a variety of tangible, take-home strategies specifically relevant to e-cigarette, e-cigar, and vaping categories. Tipping will show what is happening in these categories across the social media landscape, and share valuable insights on social media user behaviors that will help attendees better understand this important audience as it relates to the categories relevant to their brands. The presentation will include engaging stories, anecdotes and case studies of what is working, who is “getting it,” and how social media can help accelerate your brand.