Parents have always wanted the best for their children – and this is especially true for millennial and Gen Z parents.
For them, a “quality over quantity” approach is important, and high-tech gears, organic foods, and chemical-free baby products are worth the cost. In the coming decades, successful brands of the sector will be the ones who can cater to these young parents who look for the best for their little ones. Quality will be the king.
Health and wellness is high up on the consumer agenda, and the baby market is no exception. With a rising alert of the consequences of environmental pollution and harmful artificial chemicals, parents these days are looking carefully into the ingredient chart for reassurance.
Baby food and personal care products that feature natural and organic ingredients, pollutant-free material source, environmentally friendly production process and minimal added additives are gaining increased favor.
This trend has been reinforced by the global pandemic, and behind it, are parents who have a heightened awareness for health and longing to increase their kids’ immune systems.
During this session, branded and private label suppliers will present products to European and Global retailers and distributors across all channels.
If you are supplying, manufacturing, or looking to purchase in the following categories, make sure to register for The European Baby & Toddler Session:
Diapers & Wipes | Food | Feeding | Personal & Health | Gear & Activity, Toys | Soft Lines