The European Chilled & Dairy Program

Join us on March 28, 2023 - March 29, 2023

Engage virtually in the European Chilled & Dairy Program and drive category success year-round

After some tough years, dairy’s future is looking brighter—but the view in consumer fridges is distinctly different than it has been in previous years.
Spotlight on immunity and gut health: “Food as medicine” has benefited globally from consumers looking at preventative health amidst the COVID-19 pandemic. Globally, yoghurt and sour milk products, which have intrinsic probiotic content, take the lead in the prime positioning of immune support, and maintained growth in 2021.

Dairy alternatives continue to rise in popularity: Growth in dairy alternatives is set to accelerate, thanks to a growing number of consumers trying to follow a plant-based diet and limit their intake of dairy products.
Ready Meals: Owing to busy lifestyles, the demand for convenience foods is on the rise. Hence, chilled processed food, which has a high-speed cooking time, attracts many consumers. The increasing population, especially of working women, also drives the demand for chilled processed food, which is convenient as well as healthy.

Private Label and Branded suppliers will present new items and promotional opportunities to retailers and distributors across all channels. 

During this program, branded and private label suppliers will present products to European and Global retailers and distributors across all channels.
If you are supplying, manufacturing, or looking to purchase in the following categories, make sure to register for The European Chilled & Dairy Program:

Beverages  |  Dairy  |  Plant Based Dairy  |  Spreads  |  Ready Meals  |  Snacks & Desserts  |  Organic  |  Vegan  |  Free-From

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What are Virtual Programs?

Virtual Programs facilitate product discovery, category development and planning. Each participating supplier virtually presents their innovations, points of differentiation, and origin stories to relevant buyers listening in from the comfort of their desk. Support services in combination with the meetings drive business success.

How it Works

  • A Client Success Manager assists throughout the entire program with turnkey meeting preparation and follow up.
  • Pre-determined meeting schedule tailored to align your capabilities and objectives.
  • Appointments are conducted for several hours each day of the program.
  • Meetings are executed virtually through our customized technology solution that features video conferencing, meeting management and documentation including notes and product selections.
  • Access notes and product selections for follow up plus use the RangeMe platform for sample requests, ordering and continued conversations.

Program Participation Options

Buyer Program Participation

Fuel your discovery and planning needs with ECRM Programs.

Program Pricing

No Registration Fee


Challenger Brands

Brands looking to grow distribution with buyers including national, regional & alternative channels

Innovation Pipeline featuring 10 Minute Meetings

Program Pricing

€3,500 Euros


Leading Brands

Brands looking for strategic collaboration, distribution & planning with key buyers across all channels

Planning Session featuring 20 Minute Meetings

Program Pricing

€5,000 Euros


Costs are subject to terms and conditions. All requests for registration are subject to review and approval by ECRM. Additional limitations may apply, and certain ECRM benefits are subject to eligibility requirements. Please contact John van der Valk at +31 30 899 3052 or for further details or with any questions. ECRM Cancellation Policy.

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Some of our happy clients

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Contact John

John van der Valk is our ECRM Europe - CEO and is eager to learn about your business needs.

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