The European Ambient Food Program

Join us on March 28, 2023 - March 29, 2023

Engage virtually in the European Ambient Food Program and drive category success year-round

With a staggering increase in home-cooking, consumers demand more product variety and are looking to discover new flavours. To keep up with demand, retailers are looking for Private Label and Branded products in the Ambient Food category.

This program is designed to introduce European retailers to Ambient Food suppliers that are able to revitalise their stock.

If you are supplying, manufacturing, or looking to purchase in the following categories, make sure to register for The European Ambient Food Program:

Pasta & Grains  |  Canned & Jarred  |  Oils  |  Vinegars  |  Sauces  |  Spreads  |  Spices  |  Breakfast  |  Baking Ingredients  |  Organic  |  Free-From  |  Vegan


What are Virtual Programs?

Virtual Programs facilitate product discovery, category development and planning. Each participating supplier virtually presents their innovations, points of differentiation, and origin stories to relevant buyers listening in from the comfort of their desk. Support services in combination with the meetings drive business success.

How it Works

  • A Client Success Manager assists throughout the entire program with turnkey meeting preparation and follow up.
  • Pre-determined meeting schedule tailored to align your capabilities and objectives.
  • Appointments are conducted for several hours each day of the program.
  • Meetings are executed virtually through our customized technology solution that features video conferencing, meeting management and documentation including notes and product selections.
  • Access notes and product selections for follow up plus use the RangeMe platform for sample requests, ordering and continued conversations.

Program Participation Options

Buyer Program Participation

Fuel your discovery and planning needs with ECRM Programs.

Program Pricing

No Registration Fee


Challenger Brands

Brands looking to grow distribution with buyers including national, regional & alternative channels

Innovation Pipeline featuring 10 Minute Meetings

Special Savings

€3,700 Euros

offer ends: Dec 16, 2022

Full Price: €3,900 Euros


Leading Brands

Brands looking for strategic collaboration, distribution & planning with key buyers across all channels

Planning Session featuring 20 Minute Meetings

Special Savings

€5,200 Euros

offer ends: Dec 16, 2022

Full Price: €5,500 Euros


Costs are subject to terms and conditions. All requests for registration are subject to review and approval by ECRM. Additional limitations may apply, and certain ECRM benefits are subject to eligibility requirements. Please contact John van der Valk at +31 30 899 3052 or for further details or with any questions. ECRM Cancellation Policy.

Want to learn more about your participation options?

Some of our happy clients

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Contact John

John van der Valk is our ECRM Europe - CEO and is eager to learn about your business needs.

Call now Schedule a call Email John