Education & EPPS Programs
Thursday, March 9, 2023
New Vendor Webcast - Diversity & Minority Owned
60 minutes
During the Roundtable, the Client Success Management team will go over the program preparation process and getting ready for meetings, using the Connect Platform, and discussing the Follow Up process.
Caroline Bernitt
Tuesday, March 28, 2023
On-Demand Presentation: How to Win at Retail with Multicultural Growth Audiences (Brian Owens, VMLY&R)
30 minutes

During this presentation, Brian Owens, SVP, Commerce Strategy and Inclusive Commerce for VMLY&R discusses how retailers can effectively include cultural aspects of their markets into their category level planning.

Among the topics he discusses are:

- How cultural movements affect companies, their people and their products

- The importance of growth audience category understanding

- Addressing today's complex shopper path to purchase

He also highlights some retailers that have seen great successes in weaving cultural factors into their category planning.