Education & EPPS Programs
Wednesday, July 13, 2022
How Today's Consumer Shops the Baby & Infant Category
60 minutes
Parent Tested Parent Approved Founder Sharon Vinderine will be presenting the latest insights around consumer preferences as it relates to how they shop for their infants. A touch and feel experience for new baby products was the primary form of purchase decision for moms prior to covid, but this has since drastically shifted.  

Through insights gained from PTPA's community of over 200,000 consumers, Sharon will discuss the ways in which new moms are making their purchasing decisions, where they are primarily shopping and the level of loyalty between the consumer and both the brands and retailers. 

About Sharon Vinderine
Sharon Vinderine is the founder of Parent Tested Parent Approved (PTPA), an awards platform that brands turn to in order to establish trust and credibility with consumers.

With a network of over 200,000 members, PTPA leads the consumer product awards space and is proven to positively influence consumer purchasing decisions.

As an award winning leader in her field and serial entrepreneur, Vinderine has been acknowledged by the media as an industry innovator. She has appeared on more than 250 morning shows on TV networks such as ABC, NBC, and Fox News. and her organization continues to act as a bridge between consumers and brands.

Sharon Vinderine, Fouder & CEO
Parent Tested Parent Approved (PTPA)