Wednesday, April 27, 2022
How Today's Consumer Shops the Household Care Category
60 minutes
Parent-Tested, Parent Approved Founder Sharon Vinderine will be discussing insights on how consumers are shopping the household care segment based on a custom survey sent to PTPA's consumer audience of over 200,000 to highlight how trends have drastically changed from a pre-covid world.
Among the topics she'll explore are:
* Shifts in how consumers purchase household cleaning, paper and disposable food storage products
* The impact of sustainability on purchase decisions, and how the pandemic may have impacted these decisions
* When, where and how they are shopping these categories and the influence of e-commerce
* Which pandemic behaviors will "stick" moving forward
About Sharon Vinderine
Sharon Vinderine is the founder of Parent Tested Parent Approved (PTPA), an awards platform that brands turn to in order to establish trust and credibility with consumers.
With a network of over 200,000 members, PTPA leads the consumer product awards space and is proven to positively influence consumer purchasing decisions.
As an award winning leader in her field and serial entrepreneur, Vinderine has been acknowledged by the media as an industry innovator. She has appeared on more than 250 morning shows on TV networks such as ABC, NBC, and Fox News, and her organization continues to act as a bridge between consumers and brands.
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Sharon Vinderine, Founder & CEO
Parent Tested Parent Approved (PTPA)