How to Repurpose Press and Social Media to Influence Buyers and Consumers
In this day and age a brand has to be “viral and spiral,” which means you need to be everywhere, to break through the clutter to get in the hearts, minds and pocketbooks of buyers and consumers. And getting the media attention you deserve has never been more difficult and expensive. We all know how hard it is to get journalists and other influencers to talk about you so when they do, you need to use the press in your signature, in your presentations, emails and compilation mailings, anyway you can. In addition, you need to use the social media attention to get more traditional media, use national attention to stimulate local media and print to get more TV, blogs to get podcasts...you get it. To get everyone talking about you, you have to start the process by letting them know people are talking about you.
(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)
Nancy Trent, Founder & President
Trent & Company