The Generic Rx Program

Engage in the Generic Rx Program and drive category success year-round

Generic Pharmaceutical suppliers will have scheduled in-person meetings with Rx buyers at chain drug stores, supermarkets, mass merchants, wholesalers, distributors, and buy groups for Independents. In these pre-scheduled meetings discussions focus on product launch plans, distribution/stocking, new products, strategic business opportunities, marketing plans, current business reviews, trends, and education. 

When you participate in both this in-person program and the virtual Generic Rx Kick-Off Program in January you will receive the virtual program complimentary which is a $8,000 value. Contact Michael Castillo to learn more!

June 08, 2021 - June 11, 2021

Location Revealed Soon...

Program Participation Options

Buyer Program Participation

Fuel your discovery and planning needs with ECRM Programs.

Program Pricing

No Registration Fee


Airfare, Meals, ECRM Program Services, Networking Functions & Educational Opportunities

Leading Brands

Brands looking for strategic collaboration, distribution & planning with key buyers across all channels

Planning Session - EPPS™

Program Pricing

$22,750 USD


2 Attendee(s), 20 Minute Appointments, Hotel Accommodations, Meals, ECRM Program Services, Networking Functions & Educational Opportunities

Register an extra attendee for $1,900 USD per attendee.

Costs are subject to terms and conditions. All requests for registration are subject to review and approval by ECRM. Additional limitations may apply, and certain ECRM benefits are subject to eligibility requirements. Please contact Michael Castillo at 440-528-0441 or for further details or with any questions. ECRM Cancellation Policy.

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Michael Castillo is our Senior Vice President and is eager to learn about your business needs.

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