Education & EPPS Programs
Sunday, June 6, 2021
Road to Retail: Prepping for your Virtual Buyer Meeting
(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)

Bruce Montgomery and Tracey Priest each have a wealth of experience in working with CPG brands to get their products on the shelf. In their work with emerging brands, they realized that many of them faced similar challenges in engaging with retail buyers. To help these brands to better navigate the path toward success on the shelf, Bruce and Tracey developed a series of insights based on interviews with buyers from a dozen top retailers across food, drug, mass and club that outlined some key insights based on those buyers recommendations.

In this video, they discuss some key items to address when you are prepping for your upcoming buyer meetings. 

To see their four webcasts in the Road to Retail Series, visit: https://ecrm.marketgate.com/Blog/2020/07/The-Road-to-Retail-How-Emerging-Brands-Can-Get-on-the-Shelf

To contact Bruce and Tracey, email: roadtoretailp@gmail.com
Bruce Montgomery and Tracey Priest
Road to Retail
Monday, June 7, 2021
How To Design Your Truffle Gift Packaging
Have you always wanted your own truffle gift packaging? Watch this video to see the inspiration and learn the 4 categories you should consider before you start:
1) Branding 
2) Packaging Artwork 
3) Structural Design 
4) Manufacturing

(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)
Emily Page
Pearl Resourcing
How To Design Your Giftable Chocolate Candy Packaging

If you love fancy packaging and have a vision for up-leveling your own beautiful brand, here is a short video about the steps to take your idea from START TO SOLD. This 2 minute  case study will review a project I did for Lolli and Pops (a luxury retail candy company) and their 6 piece mini truffle selector boxes. Follow me through the process and get inspiration for your own project!

(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)


Emily Page
Pearl Resourcing