The Diversity & Minority Owned General Merchandise Program

Join us on May 04, 2021 - May 06, 2021

Engage virtually in the Diversity & Minority Owned General Merchandise Program and drive category success year-round

This session is designed to introduce retailers to General Merchandise manufacturers and brands that are diversity qualified or minority owned. Certifications to include but not limited to: Ethnic Minority Owned- Disadvantaged Business Enterprise- Gay, Lesbian, Bi-Sexual or Transgender Owned- Veteran Owned-Disability Owned-Woman Owned Business. Categories included are Household Cleaning & Paper Products, Pet, Housewares, School & Office, Automotive, Hardware, Home Décor, Baby, and Toy products. 

All Diversity Program costs are on average 50% off category program costs. Participate in multiple Diversity Programs for Buy One Get One 50% Off.

Participants Educational Programs

What are Virtual Programs?

Virtual Programs facilitate product discovery, category development and planning. Each participating supplier virtually presents their innovations, points of differentiation, and origin stories to relevant buyers listening in from the comfort of their desk. Support services in combination with the meetings drive business success.

How it Works

  • A Client Success Manager assists throughout the entire program with turnkey meeting preparation and follow up.
  • Pre-determined meeting schedule tailored to align your capabilities and objectives.
  • 10 or 20 minute appointments are conducted back to back for 3 to 4 hours each day for 3 days.
  • Meetings are executed virtually through our customized technology solution that features video conferencing, meeting management and documentation including notes and product selections.
  • Access notes and product selections for follow up plus use the RangeMe platform for sample requests, ordering and continued conversations.

Program Participation Options

Registration for this ECRM Program has concluded!
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Some of our happy clients

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Contact Tony

Tony Giovanini is our Senior Vice President of General Merchandise and is eager to learn about your business needs.

Call now Email Tony

Contact Craig

Craig Chmielowicz is our Senior Vice President, Health & Beauty Care and is eager to learn about your business needs.

Call now Email Craig

Contact Sarah

Sarah Davidson is our Senior Vice President of Grocery and is eager to learn about your business needs.

Call now Email Sarah