Education & EPPS Programs
Wednesday, February 3, 2021
Wine Webinar: Big Names on Campus
90 minutes
The Tasting Panel magazine will introduce you to the producers behind eight national brands – both global and domestic – that have a unique story to tell about their respective terroir, winery focus and wine profile. The first 40 qualified on- or off-premise beverage buyers who sign on will also receive samples of the participating wines, and can taste along, and take notes during the webinar. The seminar, along with buyer tasting notes submitted will be translated into a print article in The Tasting Panel Magazine as well. 

The Tasting Panel Magazine
Wednesday, February 10, 2021
Spirits Speed Tasting Webinar
90 minutes
This interactive webinar will be a tour of the globe tasting eight different spirits brands. Our moderator, from The Somm Journal will have a conversation with each distiller/producer who will educate us on production, style of spirit, and flavor profile of their respective brand. You can ask questions while you taste along with us on this fast-paced WEBINAR. (The first 40 qualified on- or off-premise beverage buyers who sign on will also receive samples in advance to taste along during the event) The seminar, along with buyer notes submitted will be translated into a print article in The Somm Journal Magazine as well.
The Somm Journal Magazine
Tuesday, March 2, 2021
Road to Retail: Prepping for your Virtual Buyer Meeting
(This video is available for session participants in the Thought Leadership section of ECRM Connect and the prep site)

Bruce Montgomery and Tracey Priest each have a wealth of experience in working with CPG brands to get their products on the shelf. In their work with emerging brands, they realized that many of them faced similar challenges in engaging with retail buyers. To help these brands to better navigate the path toward success on the shelf, Bruce and Tracey developed a series of insights based on interviews with buyers from a dozen top retailers across food, drug, mass and club that outlined some key insights based on those buyers recommendations.

In this video, they discuss some key items to address when you are prepping for your upcoming buyer meetings. 

To see their four webcasts in the Road to Retail Series, visit: https://ecrm.marketgate.com/Blog/2020/07/The-Road-to-Retail-How-Emerging-Brands-Can-Get-on-the-Shelf

To contact Bruce and Tracey, email: roadtoretailp@gmail.com
Bruce Montgomery and Tracey Priest
Road to Retail