Ways to Flex Your Social Media Muscle
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Social media supports the human need for social interaction. It has the powerful ability to take a message from dozens to millions. Social media is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand.
Some brands thrive on social media, while others consider it a necessary evil. Those brands that do social media as a chore are doing what we call “check-the-box”social media. They need to start authentically engaging to thrive in today’s competitive marketplace.
Nancy Trent is a writer and speaker, a lifelong health advocate, a wellness influencer, a globe-trotting trend watcher and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company has office in NY and LA and a client roster of products, venues, books, films, experts and lifestyle brands spanning traditional and alternative disciplines for tech, design, wellness, beauty, fitness, food and the environment.
Nancy is an investigative reporter turned PR guru with seven books under her belt. She continues to spot and spark trends wherever she goes. Today she is running publicity and social media campaigns for 50 different lifestyle clients for every member of the family in every room of the house.
Nancy has spoken at conferences around the U.S., as well as in Dubai, Bangkok, Vienna, Seoul, Hong Kong, Sydney and Melbourne. Nancy serves on the editorial boards of industry associations and magazines, and has written many how-to articles on marketing, promotion and PR that were published in all of the leading trade and business publications.
Her company gets its client’s products on celebrities, in the hands of influencers, on popular morning and day time talk shows, in national consumer lifestyle magazines as well as newspapers, online magazines and blogs and social media platforms. The firm’s national publicity and social media campaigns take messages viral and spiral, maximize awareness, enhance credibility and raise recognition.
Nancy Trent, Founder & President
Trent & Company