The State of the U.S. Confectionery Market: Trends & Opportunities (IRI)
5:30 PM - 6:30 PM
The confections and snacking industry represents nearly $65 billion dollars, $24 billion for candy, across IRI’s measured channels. Consumers love to indulge and treating with candy is among their passions. Larry Levin, EVP of Consumer & Shopper Marketing for IRI will discuss the state of the U.S. confectionery market as well as identify key trends around personalizing the consumer experience and the evolving importance of e-commerce platform that manufacturers can exploit for deeper household penetration.
Larry Levin, Executive Vice President of Consumer & Shopper Marketing