The European Frozen Program

Join us on March 29, 2023 - March 30, 2023

Engage virtually in the European Frozen Program and drive category success year-round

In 2022, Millennials drive growth of frozen foods category sparked by interest in premium, challenger brands.

Across the globe, consumers are starting to understand that frozen products are a healthy, sustainable and convenient meal options which also helps to reduce food waste. The perception of consumers is shifting, and the frozen-sector is perfectly positioned to help.

Consumers are now looking for a more diverse culinary selection of frozen products made with fewer and more premium ingredients. 
As consumers continue to increase their purchase of frozen foods, retailers will need to react accordingly and expand their options.

This program is specifically designed to introduce European retailers to frozen-product suppliers that are able to revitalise their stock.

During this program, branded and private label suppliers will present products to European and Global retailers and distributors across all channels.
If you are supplying, manufacturing, or looking to purchase in the following categories, make sure to register for The European Frozen Program:

Fruit & Vegetables  |  Meat & Seafood  |  Ready Meals  |  Prepared Foods  l  Ice Cream / Frozen Yoghurt  |  Desserts / Bakery  |  Pizza  |  Organic  |  Vegan  |  Free-From


What are Virtual Programs?

Virtual Programs facilitate product discovery, category development and planning. Each participating supplier virtually presents their innovations, points of differentiation, and origin stories to relevant buyers listening in from the comfort of their desk. Support services in combination with the meetings drive business success.

How it Works

  • A Client Success Manager assists throughout the entire program with turnkey meeting preparation and follow up.
  • Pre-determined meeting schedule tailored to align your capabilities and objectives.
  • Appointments are conducted for several hours each day of the program.
  • Meetings are executed virtually through our customized technology solution that features video conferencing, meeting management and documentation including notes and product selections.
  • Access notes and product selections for follow up plus use the RangeMe platform for sample requests, ordering and continued conversations.

Program Participation Options

Buyer Program Participation

Fuel your discovery and planning needs with ECRM Programs.

Program Pricing

No Registration Fee


Challenger Brands

Brands looking to grow distribution with buyers including national, regional & alternative channels

Innovation Pipeline featuring 10 Minute Meetings

Program Pricing

€3,500 Euros


Leading Brands

Brands looking for strategic collaboration, distribution & planning with key buyers across all channels

Planning Session featuring 20 Minute Meetings

Program Pricing

€5,000 Euros


Costs are subject to terms and conditions. All requests for registration are subject to review and approval by ECRM. Additional limitations may apply, and certain ECRM benefits are subject to eligibility requirements. Please contact John van der Valk at +31 30 899 3052 or for further details or with any questions. ECRM Cancellation Policy.

Want to learn more about your participation options?

Some of our happy clients

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Contact John

John van der Valk is our ECRM Europe - CEO and is eager to learn about your business needs.

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