Education & EPPS Programs
Sunday, February 9, 2020
Building Credibility For Your Brand
45 minutes
Building credibility for your brand – No amount of advertising dollars can buy credibility for your brand. Credibility has to be earned. If you want your products and services to be the ones that educators respect and demand, you need to get them aware and talking about it first. When someone has a good experience they tell three people. When they have a bad experience, they tell ten. Social media can amplify the message exponentially. How can you keep happy and influential customers talking about you to their peers? In order to get the “mainstream majority” to be your customers, you first need to grab the attention and allegiance of the pioneers and the innovators who follow them.

In this session, attendees will learn how to:

- Identifying mavens, pioneers, innovators, majority and late adapters
- Give them a script they are proud to talk about because it makes them look smart, sophisticated and in the know to their peers
- Incentivize your customers to share their experience with their peers
- Find experts, research and statistics to support your story and make them and make them known
- Create acult-following and help them find each other
- Build a community
- Create collaborations, events and co-promotions

Nancy Trent is a writer and speaker, a lifelong health advocate, a wellness influencer, a globe-trotting trend watcher and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company has office in NY and LA and a client roster of products, venues, books, films, experts and lifestyle brands spanning traditional and alternative disciplines for tech, design, wellness, beauty, fitness, food and the environment.

Nancy is an investigative reporter turned PR guru with seven books under her belt. She continues to spot and spark trends wherever she goes. Today she is running publicity and social media campaigns for 50 different lifestyle clients for every member of the family in every room of the house.

Nancy has spoken at conferences around the U.S., as well as in Dubai, Bangkok, Vienna, Seoul, Hong Kong, Sydney and Melbourne. Nancy serves on the editorial boards of industry associations and magazines, and has written many how-to articles on marketing, promotion and PR that were published in all of the leading trade and business publications.

Her company gets its client’s products on celebrities, in the hands of influencers, on popular morning and day time talk shows, in national consumer lifestyle magazines as well as newspapers, online magazines and blogs and social media platforms. The firm’s national publicity and social media campaigns take messages viral and spiral, maximize awareness, enhance credibility and raise recognition.

Find out more about Nancy Trent at www.trentandcompany.com or http://trenttrendspotter.tumblr.com/.
Nancy Trent, Founder & President
Trent & Company
Tuesday, February 11, 2020
Buyers Choice Awards
15 minutes
Join us for the Buyers Choice Awards hosted by ECRM. Suppliers will submit their product offering and attending buyers will cast their vote for their favorite product! First place and finalist winners will be recognized during cocktails on Tuesday, February 11th in Atrium/Versailles.

To learn more about how you can participate, please contact your ECRM Client Success Manager.