As consumer selfcare becomes increasingly ubiquitous and integrated, the role of over-the-counter medications, vitamins & dietary supplements, and other healthcare items are evolving into one that may not even be recognized by today’s standards. There has undoubtedly been a convergence of health and wellness. Now, more than ever, consumers are relying on cost-effective, over-the-counter medications to address their health-and-wellness needs. This presents an encouraging opportunity for brands, retailers, and consumers.
This panel discussion will delve into the following topics shaping items across the healthcare spectrum:
- SKU rationalization and optimization
- Product innovation trends
- Category performance indicators
- Mergers & acquisitions
Plan to join the conversation on August 2nd at 11:00am to get an insider’s view of what’s shaping category assortment, driving shopper behavior, and accelerating the selfcare movement.
Angela Pinkstaff, Director of Business Development, HRG
Kyle Lentz, Category Analyst, HRG
Donna Boulieu, Senior Product & Strategic Pricing Analyst, HRG
Moderated by Dave Wendland, VP Strategic Relations, HRG