The Nuances & Psychology Around Impulse Purchase
5:30 PM - 6:15 PM
John’s presentation will focus on the nuances and psychology around impulse purchase. He will dig into how and why consumers engage with and subconsciously react to specific brands and products. What are key drivers in getting consumers to shop beyond their list and interact with brands spontaneously in a meaningful way. John will share current and future impulse trends to stimulate imagination and assist the audience in implementing those ideas into actionable brand building practices.
John founded Little Big Brands in 2001 with the desire to create a different kind of branding firm; dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry. John’s 25+ career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Burger King, Coca-Cola, KIND, Gillette, Johnson & Johnson, Novartis, Unilever and Campbells. In 2011, he was named to GDUSA’s prestigious “People to Watch” list. John is a frequent speaker both in the U.S. and internationally at industry conferences like The Dieline, the Packaged Summit and Package Design Matters, and enjoys mentoring and guest lecturing at colleges like F.I.T and Syracuse University. His work has won every major design award and is regularly featured in industry magazines, annuals, and books.
John Nunziato, Founder/Chief Creative Officer
Little Big Brands