Education & EPPS Programs
Monday, January 27, 2020
TIP Session - Thought Interaction Pods
5:30 PM - 6:30 PM
TIP, short for Thought Interaction Pods, will take place Monday afternoon.

The session gives participants the opportunity to discuss relevant industry topics in a round table format with fellow industry professionals sitting at the table.

Pod/Table 1: Alan Adato, Merchandising & Procurement Manager at Yesway
Topic: What are some of the best ways to maximize in-store sales? (merchandising, advertising, loyalty, assortment-discussion around what are retailers doing and what works best)

Pod/Table 2: Cam Cloeter, Impulse Marketing Company
Topic: Enhancing the Shopper Experience at Cstore - What Merchandising vehicles & options are there to help the convenience channel delivery better “frictionless” experience?

Pod/Table 3: Joe Tarnowski, VP of Content at ECRM
Topic: CBD and its role in convenience stores today and within the next 5 years?

Pod/Table 4: Larry Levin, Executive Vice President - Market & Shopper Intelligence at IRI Worldwide
Topic: Discussion around the keys to driving success in the next decade for convenience channel

Pod/Table 5: Steve Felton, General Manager at Associated Convenience Grocers
Topic: MEGATREND: Healthy/Better For you - Discussion around what the convenience channel is doing to address this trend and the opportunities that can still becapitalized on?
Multiple Speakers
Multipe Companies
Tuesday, January 28, 2020
The Nuances & Psychology Around Impulse Purchase
5:30 PM - 6:15 PM
John’s presentation will focus on the nuances and psychology around impulse purchase. He will dig into how and why consumers engage with and subconsciously react to specific brands and products. What are key drivers in getting consumers to shop beyond their list and interact with brands spontaneously in a meaningful way. John will share current and future impulse trends to stimulate imagination and assist the audience in implementing those ideas into actionable brand building practices.

John founded Little Big Brands in 2001 with the desire to create a different kind of branding firm; dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry. John’s 25+ career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Burger King, Coca-Cola, KIND, Gillette, Johnson & Johnson, Novartis, Unilever and Campbells. In 2011, he was named to GDUSA’s prestigious “People to Watch” list. John is a frequent speaker both in the U.S. and internationally at industry conferences like The Dieline, the Packaged Summit and Package Design Matters, and enjoys mentoring and guest lecturing at colleges like F.I.T and Syracuse University. His work has won every major design award and is regularly featured in industry magazines, annuals, and books.
John Nunziato, Founder/Chief Creative Officer
Little Big Brands
Wednesday, January 29, 2020
Exceeding Expectations & Financial Performance by Understanding the Shopper's Need States at Checkout
8:00 AM - 8:30 AM
Much has been written about the shopper’s need for a “frictionless experience” at checkout. Recent articles have focused on the need for speed “no waiting” and “technology as the solution”. Reduced wait time and ease of data input are certainly important elements of a solid customer experience at checkout. However, what about the shopper’s personal need state for hydration, reward and hunger satisfaction? Why has the 6 billion dollar checkout category been largely absent in conversations surrounding a frictionless experience? Does frictionless need to include the elimination of a top 10 category in both large and small format stores?

The session will provide insights on the shopper’s need states when checking out. How a true frictionless experience balances the efficient operational aspects with the availability of merchandise to meet the shopper personal “me moment”. The session will share best practice designs both large and small format stores. How a balanced approach enhances the shopper’s experience and the financial performance of a very important category.
Cam Cloeter, President & Founder
Impulse Marketing Company
Call For Speaker
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Presentations - Panel Discussions - Round Tables

For more information, contact Rachel Mayfield at 440-528-3603