Product Development & Packaging for Success at the Shelf
2:15 PM - 3:00 PM
Emily Page, CEO of Pearl Resourcing, who has worked with several Top 25 retail chains on their store brands programs, will guide you through what it takes to develop products and packaging that will make your own brand items truly stand out on the shelf. She’ll discuss the symbiotic relationship between product development and packaging, what packaging design elements make products pop at the shelf, how to build your brand story and tell it consistently across categories, and how to keep the end user in mind throughout the development process. Her presentation will include plenty of success stories and examples of what has driven the success of her clients’ store brand programs.
Among the topics Emily will cover are:
• The power of unique value vs “me too”
• Creating a visual identity
• Logos, colors, callouts and the “personality” of the brand
• How pack sizes should fit into a private label strategy
• Developing successful partnerships with co-packers, designers and factories for optimum results
• Overcoming common private label development challenges
Emily Page has over 12 years of experience in selling consumer brand products with packaging. She is the CEO and founder of Pearl Resourcing, an international packaging and product development company where she has launched multiple 7-figure brands into retail and e-commerce with 2-5 x growth in sales.
Having products in Costco, Williams-Sonoma, Kroger, and Amazon means Emily knows what it takes to make a grow a brand and make it sell. That’s why she is passionate about your packaging strategy – it is the last place of real estate where you get to sell your brand and convince a customer to buy your product.
Emily has BA & MA in Economics and Game Theory from the University of Southern California. She also is the co-founder and CEO of Jocko White Tea, an organic custom team blend for best-selling author and podcaster Jocko Willink.
Emily Page, CEO