Shoppers have many choices when it comes to groceries and even more when it comes to prepared meals. The range of food retailing and restaurant formats means you need clear points of differentiation to stand out in the shopper’s mind when it’s time for a meal.
Consumers are now spending more of their food dollars in bars/restaurants than in the supermarket; however, the deli department is trying to change that course...emerging as a growth driver and becoming more sophisticated than ever with offerings and in-store experiences.
The deli/deli prepared is often closely compared to fast-casual restaurants as the primary restaurant competitor. While many significant differences exist, when it comes to price and quality, consumers are comparing. In fact, 43% of consumers say deli prepared is often a better value than restaurants. But that’s not slowing this segment down. The fast-casual segment has seen aggressive growth in sales and store counts by focusing on fresh, quality ingredients and enhanced ambiance, but the deli department isn’t far behind.
In this session, Matt Lally with Nielsen Fresh Growth & Strategy, will share what’s happening in this growing sector of the food retail, how retailers are leveraging it to drive total store sales and the consumer attributes fueling its growth. By combining primary shopper research with a point-of-sale data overlay, she’ll provide specific insights from consumers on how their trips to the grocery store could begin to steal share from restaurants.
Among the topics to be discussed are:
* The role of deli prepared meal solutions in the American meal lineup with insights detailing the entire path to purchase.
* How deli departments are capitalizing on trends occurring outside the store and combating against perceived drawbacks.
* The biggest trends in consumer purchasing and consumption of deli prepared, and how it’s reaching consumers through convenience, health & wellness and personalization.
* Insights from consumers on how their trips to the grocery store could begin to steal share from restaurants.
Matt is a member of Nielsen's Fresh Growth & Strategy team where he focuses on presenting uncommon insights at various fresh industry conferences and events across the country. Over the past 7 years, he has specialized in product and consumer sales trends, and market dynamics impacting retail perishable departments. Recently he has spoken at conferences including United Fresh, Canadian Aquacultural Forum, and the Healthy & Natural Show. Prior to this role, Matt delivered analyses focused on product placement, pricing and promotional strategies to help clients maximize their ROI.