What is the most important job of Convenience Store owners? It’s actually two things: attracting and retaining customers. If you have a gas station, then what percentage of your gas customers actually come into your store? How many of them are loyal and come back and purchase from you frequently?
In this presentation, Trepoint CEO Bill Carmody will explore the four phases of the customer journey from the perspective of the C-Store:(1) Discovery, (2) Activation, (3) Transaction, and (4) Advocacy. At each phase of the customer journey, customers are looking for very different things from your C-Store. Bill Carmody will explore what important industry takeaways Trepoint has uncovered and how to apply these insights to further attract customers and drive repeat purchase behavior which leads to bottom line results for C-Stores.