Annual Business Planning for CPG Success
Assessment, strategy development, and KPI measurement are keys to growing your CPG business
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution
Nice Product, But What’s in it for the Buyer?
View your product launch from the prospective of the buyer and the retailer's category growth
ECRM Q&A: CPR's Glenwood Davis on the Impact of List Price Swings
CPR’s Glenwood Davis discusses list price swings among different categories, and their impact on retailers and brands