Hydrant, KeySmart Win Impulse, Front-End & Checklane Buyer's Choice Awards  2/16/2021

              Hydrant Lemon Ginger IMMUNITY

The Impulse, Front-End & Checklane Program took place January 26-29, where we hosted live, one-on-one virtual meetings between over 100 retailer and supplier companies. Buyers were able to explore basket building opportunities within the General Merchandise, Health & Beauty Care, and Grocery categories. During the session, participating buyers were able to visit the Buyers Choice Awards section of the ECRM Connect platform and cast a digital vote on their favorite product based on innovation and product packaging. We are pleased to announce the winners: 

First Place: Hydrant’s Lemon Ginger IMMUNITY Mix

Hydrant is a science-backed wellness brand dedicated to improving the lives of customers through total hydration, daily performance, and mental wellbeing. Their products use the power of hydration as a functional foundation and include additional benefits (like caffeine or vitamins) to supercharge your wellness routine. Hydrant helps consumers achieve their best by effectively and efficiently hydrating them throughout the day.

Hydrant’s Lemon Ginger IMMUNITY nourishes your immune system with Vitamins A, B6, B12, C, and D plus ginger and zinc. Like all Hydrant products, Lemon Ginger's science-backed formula contains balanced electrolytes to aid with ongoing hydration with no artificial sweeteners, stevia, or synthetic colors. They prefer to let the product speak for itself and help customers feel their best and achieve their wellness goals. 


Finalist: KeySmart’s FogBlock Anti-Fog Solution

KeySmart is a product innovation company with the goal of developing simple solutions for everyday problems through premium, unique products. From compact key holders to UV sterilizers and work from home products, their catalog has over 100 products that make your life a little easier and more organized. Since the company was founded in 2013, it has quickly grown to become a worldwide brand with distribution in over 270 countries. Their viral products get featured in national media, print advertisements, and press outlets worldwide. 

Wearing a mask all day is tough enough, but for glasses wearers it's been even more of a struggle. Most masks tested didn't provide a good enough seal above the nose to prevent lenses from fogging up. KeySmart knew there had to be a solution but after trying dozens of off-the-shelf anti-fog products, nothing seemed to work. That's why they developed FogBlock, the safe and effective anti-fog spray that keeps your glasses fog-free for up to 24 hours. 

           KeySmart FogBlock Anti-Fog Solution

Applying FogBlock is extremely easy. Simply spray onto each side of your lenses, let dry for 5 minutes and you will have clear lenses all day. It's easy to keep FogBlock with you when you travel because it comes in a small 1oz spray bottle. FogBlock can be purchased online or in-store at Walgreens, CVS, 7-Eleven, and other retailers nationwide.

Congratulations to our Buyer’s Choice Award Winners!
Next year’s Impulse, Front-End & Checklane Program will take place January 25-28, 2022.


Tony Giovanini

SVP of General Merchandise

Tony can be reached at (440) 528-0416

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