C-Line, Lion Brand Yarn Win ECRM School & Office Buyers Choice Awards  9/25/2020


                        C-Line Chair Cubbie

Products aimed at the home office as well as hobbies for the those stuck at home due to the pandemic continue to be popular items with consumers. The two Buyers Choice Award winners from ECRM’s School & Office Virtual Program are perfect for this work-at-home/stuck-at-home market -- with a storage tool to keep learning supplies organized and a crocheting project for those who enjoy spining yarns!

C-Line won the Buyers Choice Award for its Chair Cubbie at ECRM’s School & Office Virtual Session held in August. Lion Brand Yarn Company was a finalist for its Sesame Street One Hat Wonder.    

The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Buyers Choice Awards section of the ECRM Connect platform. 

C-Line has been inspiring organization since 1949. For over 70-years, the C-Line name has been a leading national brand in the Office & School channels. They continue to differentiate themselves and achieve success through exceptional support to completely satisfy customers’ needs, build long-term relationships that inspire greatness with employees, customers, and vendors, and remain strategically and financially agile! C-Line is the total solution for poly and paper products in both branded and private label capacities.

The Chair Cubbie instantly creates additional storage space for students by attaching to the back of their chair. This innovative product uses the student’s chair to become a supply storage place for folders, binders, storage boxes and more. Made with dual pockets, the Chair Cubbie simply slides over the top of the chair to instantly create more storage locations within the student’s desk space. Personalize the holder by inserting a name card into the vinyl pocket that is stitched to the top of the Chair Cubbie. Use this unique product in classroom settings or while eLearning at home to keep supplies organized, yet accessible to each student. Available in four sizes.

Lion Brand Yarn is a 5th generation, family-owned and operated business and a beloved American brand since 1878. For the last 140+ years, Lion Brand has been privileged to bring beautiful, affordable yarns to yarn-crafters wherever they may be. They support a vibrant community of knitters and crocheters with thousands of free patterns, engaging content on social media, and a weekly newsletter that reaches over 1.3 million people. Lion Brand educates people who want to learn to knit or crochet or improve their skills through YouTube and their many social media channels. 

At Lion Brand, giving is a core tenet of their mission statement, which is to “Create a more Colorful, Connected and Giving World”. Over the years, they have partnered with multiple charities, from St. Jude Children’s Research Hospital to Knitted Knockers. They have donated over $2 million to these charities, while raising awareness through their various marketing efforts. 

   Lion Brand Yarn Sesame Street One Hat Wonder

Lion Brand helps you find your way to Sesame Street with a little help from your friends Big Bird, Elmo, Oscar the Grouch, and Cookie Monster! Lion Brand has teamed up with the Sesame Street cast to bring you these yarn and character hat topper sets in four colorways. Each 95yd (87m) cake of CYC 4 100% polyester yarn will make one child-sized hat with instructions available for both knit and crochet versions. Start stitching now for projects with some serious “Street” cred. 

 

Tony Giovanini

SVP of General Merchandise
ECRM

Tony can be reached at (440) 528-0416

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