ECRM's Store Brands Week Covered by StoreBrands Magazine
StoreBrands Magazine covers the ins and outs of the industry.
ECRM Store Brands Summit: Actionable Insights for Retailers
The education sessions will feature speakers from Competitive Promotion Report, Fair Trade USA, Kantar Consulting, Nielsen and Menasha
Store Brand HBC: Digital Promotion Trends and Insights
Market Track's Traci Gregorski examined how retailers and can leverage digital opportunities for promoting store brand HBC products
Store Brands Trends & Opportunities for HBC: Nielsen
Nielsen's Kristin Gorski discussed trends in private label HBC, and how retailers and manufacturers can collaborate to drive sales.
Industry Insights: Store Brands
Did you know 94% of North American respondents would continue to purchase private label brands after the economy improves? Learn more in this article.
Consumers Expecting their Financial Health to Deteriorate: IRI
Many of these consumers will increasingly turn to store brands to make their money go farther.
Store Brands HBC EPPS Product Videos
These videos provide a sample of some of the suppliers showcasing their wares at the Store Brands Health & Beauty Care EPPS
The Evolution of Store Brand Promotions
Traci Gregorski, SVP of Marketing for Market Track, discussed store brand promotion trends during ECRM's recent Store Brand HBC EPPS event.
Mapping the Customer Journey - From Discovery to Advocacy
Bill Carmody, CEO of Trepoint, discusses how to get more customers to discover your brand, and then turn them into raving fans.
Industry Trends: In-Store Bakery
From healthier living to the increase in artisan items, find out where the in-store bakery category is heading.
Product Showcase: Health Care
Take a look at just some of the hottest products that will be showcased at the 2016 Health Care EPPS.
Supplier Testimonial: Ideaology 360
Learn how brand specialists use ECRM EPPS in this supplier video testimonial.
Live On Set - Beauty Makeover with Felicity Fromholz of F5
Learn about the perfect beauty maneuvers using products by Borghese.
Trends in Health and Wellness 2016
Women's Marketing has identified key areas of predicted growth within the health and wellness category during 2016.
Industry Trends: The Evolution of Private Label
Consumers are tipping the scales towards private label items. Learn more about the evolution of these products.
ECRM Best Practices: Product Library
Suppliers can learn about how making product information visible to buyers will help to create a successful event experience.
ECRM Best Practices: Categories & Profiles
Selecting the correct categories and completing your company profile is imperative to creating a meeting schedule. Learn more about how to complete this information before the event.
ECRM Buyer Q&A: Beauty Collection's Maria Rush
Maria Rush is VP of Business Development for Beauty Collection, a prestige beauty retailer with five stores in Southern California.
Give Your Hair Care Brand a Digital Makeover
The right multi-channel digital strategy can add lift and volume to sales of your hair care brands