Store brand HBC promotions are increasingly making their way into digital media, and have even begun making a push into television commercials, according to recent findings from Market Track.
During her recent presentation at ECRM's Store Brands Health and Beauty Care EPPS event in Atlanta, Market Track SVP of Marketing Traci Gregorski discussed some of these findings, which included how store brand promotions are evolving beyond the printed circular and FSIs.
In the three-video playlist below, Gregorski highlights three key topics from her keynote presentation:
- The evolution of store brand promotions
- How store brand promotions are leveraging online and social media
- An example of a recent Walgreens Store Brand TV commercial spot.
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(To see the full playlist from the event, click the menu icon in the upper left corner of the video player)