Industry Trends: The Evolution of Private Label  12/8/2015


The industry of Private Label or “Generic” products has evolved over the decades. Remember those black and white labels that suggested sub-par, questionable quality products? Thankfully for the consumer, times have changed.


Cut to today. Private label products are just as good (and sometime better) than the national counterpart. In a recent survey, more than 60% of store-brand items tested were judged just as good or better than the national name brand. (*Consumer Reports) Whole Foods 365 Organic Tomato Ketchup was voted the best tasting Ketchup over Heinz and Hunt’s. (*Yahoo “The Stir”) ...
Meet with the people leading the private label industry join us during the ECRM Store Brands Food & Beverage event along with the ECRM Store Brands Health & Beauty Care event.

Store Brands Health & Beauty Care
4/11/2016 - 4/14/2016
Sheraton Atlanta (Atlanta, GA)
For more information about this event, contact:
Lisa Carrillo at 440-528-0427 or lisac@ECRM.MarketGate.com

Store Brands Food & Beverage
4/12/2016 - 4/15/2016
Sheraton Atlanta (Atlanta, GA)
For more information about this event, contact:
Sarah Davidson at 440-542-3033 or ssweitzer@ECRM.MarketGate.com 

Patrick Bell

Senior Sales Research Analyst
ECRM

Post a Comment