Similar Articles
20 days ago

Edible Insects: Crawling Their Way into Retail & Foodservice

523 days ago

Creative Nature, Merzdorf Win Euro Food Buyers Choice Awards

867 days ago

European Retailers and Distributors Find Food Innovation in Berlin

1094 days ago

Wellness, Sustainability Driving Demand for Natural & Organic

1116 days ago

The International Cuisine Conundrum

1348 days ago

VIDEO: ECRM Discusses Veganism, Taste-Tests Insect Snacks

1440 days ago

Webcast: Nutritional Supplements: Hispanic Consumer Opportunities

1469 days ago

Consumers Seeking Holistic Nutrition & Weight Mgmt Products

1448 days ago

Americans Say Snacking Helps Relieve Stress & Boredom

1536 days ago

Apex-Brasil to Bring 10 Brazilian Suppliers to the International Foods EPPS

1566 days ago

Korea Agro-fisheries and Food Trade Corp. Helps Buyers Diversify

1602 days ago

Healthy Snacks, Protein-Rich Products Driving CPG Growth: IRI

1634 days ago

Marketing to Center-of-Store Shoppers

1649 days ago

A Brand New Lunchbox

1676 days ago

Video Playlist: 2016 Convenience EPPS

1693 days ago

Product Showcase: Upcoming Grocery Events

1728 days ago

KeHE Opens State-of-the-Art Distribution Center

1760 days ago

Phil Lempert's Pick of the Week (November 27)

1769 days ago

Snack Category Trends: Healthy Snacks Driving Growth

1823 days ago

Opportunities in the Vitamin and Supplement Industry

1942 days ago

Q&A with Bulu Box's Paul Jarrett

We recently launched Bulu Insights [] which is a SaaS platform that uses data to help companies create, revise, market and (re)launch successful products. It’s the software that I dreamed about as VP of Marketing for Complete Nutrition.

In 2010, I joined Complete Nutrition and climbed the ladder to become an Executive Board Member. We built a huge MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company’s growth skyrocketed. In fact, it was one the fastest growing supplement franchise in the U.S.!

Despite all the success at Complete Nutrition, I still couldn’t tell you exactly why a product was or was not selling. That is why I left and went on to buid and