Social Media Engagement & Community Management for Brand-Building
VaynerMedia's Zain Gaziani handles community management for Gary Vaynerchuk & Team GaryVee
The Front-End and Pharmacy Need to Be Mutually Beneficial
Leveraging relationships between departments can help execute programs that drive sales in each
ECRM Specialty Rx Roundtables Address Industry Challenges & Opportunities
Specialty pharmacy operators and suppliers discussed issues around generics, outcome reporting, patient satisfaction
Emerging, Challenger or Leading Brand? ECRM Has a Program for You
ECRM's Discovery Hub, Innovation Pipeline & Planning Sessions are tailored to your brand's goals
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution
ECRMADVANTAGE: Setting Up Buyers & Sellers for Success
The high-touch engagement of ECRM’s account management team ensures maximum ROI for program participants
Is Your Brand Profitable?
Each retailer has different systems for calculating profitability – make sure you understand each.
Selling CBD Products at Mass Retail: A Category Manager's Perspective
Giant/Martin’s Becky Shipp on what CBD suppliers need to know to do business with mass retailers
Natural Cosmetics Corp. Turns Data into Dollars with ECRM Prep Tools
The supplier leveraged the market research data that’s available on ECRM’s website
Getting on the Shelf is Only the Beginning – You Need to Stay There!
Consistent communication with buyers is key to making sure your product – and the category – succeeds.
ECRM Rx Roundtables: The Future of Pharmacy Technology, Supplies & Services
Pharmacists and other health system buyers and sellers gathered to discuss how the future will shape the industry
The Long Tail of Assortment Optimization
Consider the benefits of having a smaller number of items on the shelf and in your portfolio.
Nice Product, But What’s in it for the Buyer?
View your product launch from the prospective of the buyer and the retailer's category growth
RangeMe Industry Insights: An Early Look at Retail Buying Trends
ECRM’s online CPG marketplace provides suppliers with detailed data on buyer behavior
ECRM Hacks: Quick Tips for Suppliers Attending an EPPS
Here are some tips and tricks for getting the most out of your time at an ECRM session
The (List) Price is Right
The right list price analysis can ensure you’re maximizing both sales and margins
RangeMe CEO Nicky Jackson Among Progressive Grocer's 2018 Top Women in Grocery
Nicky was nominated for her contribution to the food retail industry during the past year
Fireside Chat: Why All ECRM Suppliers Should be on RangeMe
RangeMe's Vir Satyan discusses why all ECRM suppliers should be on the product discovery platform
An Inside Look at an Actual ECRM Buyer-Seller Meeting
This video shows what actually happens during the private, pre-scheduled meetings of an EPPS
Alexander Hamilton and the Power of Content for Retailers and Brands
Alexander Hamilton, among his many talents, was a great content marketer
Supplier Success Podcast: Tracy Postic, Millie's Kitchen Creations
Tracy discusses the origins of her business and how her passion and grit helped her thrive in the face of adversity
Podcast: What to do When Everything Goes Wrong
Sometimes things go wrong -- drastically wrong. In this episode, the panelists discuss how to address this
Crowdsourcing Category Insights with ECRM
While ECRM sessions are great for product discovery, they are also a gold mine of category knowledge.
Making Specialty Pharmacy 'Special'
Delivering better, less-costly care to specialty pharmacy patients was top-of-mind at ECRM's recent Specialty Rx EPPS
How Listening to Customers can Inform Your Prices (And More)
You can determine the best price -- or prices -- for your products by soliciting feedback from your customers