Sweet & Sour: Challenges and Opportunities in the Candy Category
Insights from ECRM's recent Candy Planning: Everyday & Summer Seasonal Virtual Session
Retailers, Brands Must Have an ‘Empathetic Ear’ for Shopper Needs: IRI
IRI’s Larry Levin on how shopper needs and behavior has changed, and what it will look like in the future
Candy Consumers Seek Wellness & Sustainability, But Want Poop Emojis, Too
Insights from ECRM's Candy Planning: Everyday & Summer Seasonal Program
Retailers and Suppliers Gather to Discuss Center Store Challenges & Opportunities
ECRM's Center Store Week featured a series of roundtable discussions on a variety of center store topics
Store Brands: Trends, Predictions & Packaging Design Insights
Video interviews with the Marketing Services Track speakers from ECRM's recent Store Brands Leadership Summit
ECRM to Host 2nd Annual Store Brands Leadership Summit
Seven retailers and four industry experts to share insights on private brands at the April sessions
Natural Cosmetics Corp. Turns Data into Dollars with ECRM Prep Tools
The supplier leveraged the market research data that’s available on ECRM’s website
Healthier Options, Store Brands & Digital Driving Candy Category Growth
Insights from IRI’s presentation at ECRM’s Candy Planning: Everyday & Summer Seasonal EPPS
Smaller Suppliers Driving Big Growth in Candy
Smaller candy manufacturers are fueling the innovation that are driving growth, and retailers who leverage this fact will win in the category.
IRI's Larry Levin to Present Candy Category Insights at ECRM EPPS
Larry Levin is Executive Vice President, Consumer & Shopper Marketing
Consumers Expecting their Financial Health to Deteriorate: IRI
Many of these consumers will increasingly turn to store brands to make their money go farther.
Healthy Snacks, Protein-Rich Products Driving CPG Growth: IRI
Some of the largest gains last year registered by CPG companies came from companies targeting the market for protein-rich foods and 'mindful' snacks.