Getting on the Shelf is Only the Beginning – You Need to Stay There!
Consistent communication with buyers is key to making sure your product – and the category – succeeds.
ECRM Launches New European Business Unit
The Netherlands-based ECRM Europe team will lead the company’s efforts to best service European retailers and distributors, as well as global suppliers
What Buyers Want: European Dry Food, Snack & Confectionery
Some insights into what buyers and distributors attending ECRM’s upcoming session in Berlin are seeking from global suppliers.
The International Cuisine Conundrum
International food and ingredients are quickly becoming mainstream among U.S. consumers.
ECRM & Apex-Brasil Help Brazilian Suppliers Find New Markets
Trade promotion organization Apex-Brasil participates in ECRM EPPS meetings to help its supplier members do business with retailers and distributors around the globe
Podcast: Negotiating Foreign Distributor Contracts
TLB Consulting's Timothy Bush discusses how to avoid seven pitfalls when developing a contract with a foreign distributor
International Insights: Business Between the U.S. & Mexico
Enlace Corporativo CEO Julio Capuano provides tips for suppliers involved in cross-border commerce between the two countries
Enhancing Multicultural Marketing with Better Data
Geoscape's David Mesas discussed how to effectively target multicultural consumers with the right data during the International Foods EPPS
Six Tips for Success at the International Foods EPPS
Advice for suppliers to get the most from their meetings at ECRM’s International EPPS
Event Insights: International HBC/Household & GM
Buyers and sellers from all over the globe gathered to explore new opportunities and products in the HBC and Household/General merchandise space
Category Insights: A Year in Review
A wrap-up of some of the key product trends we've seen over the past year.
VIDEO Q&A: RSVP Solutions Group, Part 2: Meeting Follow-Up
RSVP Solution Group's Andrea Leiser and Andre Galinas discuss how sellers can get the most from their meetings at ECRM events
VIDEO: Q&A with Julio Capuano: Doing Business in Mexico, Part 2
In this second of two videos, Enlace Corporativo CEO Julio Capuano discusses the value of personal relationships when doing business with Mexican companies.
ECRM Q&A with Julio Capuano: Doing Business in Mexico, Part 1
In this first of two videos, Enlace Corporativo CEO Julio Capuano discusses packaging and pricing of products aimed at Mexican markets
VIDEO: The Digital Path to Purchase - Part 1: Social Media & Mobile
Trepoint CEO Bill Carmody discusses how to leverage digital marketing tools for more personalized, targeted engagement along the customer journey
ECRM International Events Featured on Mexican TV
International business expert and event attendee Julio Capuano took viewers on a tour of ECRM's International Events last month.
VIDEO Q&A: Juan Barrera, Agribusiness Director, ProColombia
Juan Barrera discusses the mission of Colombian Trade Organization ProColombia, and its participation in ECRM's recent International Foods event.
VIDEO: ECRM Buyer Q&A With Le Paul Alimentos Importados
Le Paul's Halina Lukower and Mendel Lukower Neto discuss consumer food trends in Brazil
VIDEO: ECRM -- A Better Way to Do Business
An overview of ECRM's process and value for buyers and sellers
Webcast: Managing eCommerce Channels for the Holiday Season
Market Track will present data from its recent Shopper Insights Series Survey
Event Buzz: International Foods
Insights on international food sourcing from discussions with buyers and sellers at ECRM's recent event
Before & After your Meetings: Tips for Suppliers
Strong prep and follow-up is just as important as the meeting themselves
ECRM’s Retail Team: Driving Efficient Sourcing for Large Chains
The role of ECRM’s Retail Team is to develop individualized plans to help Tier 1 retail clients go to market faster
Questions for Success: A Supplier Checklist
Here’s how to make sure you have all bases covered in your 10- and 20-minute meetings
Presentation Download: Accessing the New American Mainstream
Geoscape's Robert Gordillo discussed how to address the changing ethnic landscape of American consumers during ECRM's International Foods event.