During his international business segment on Efekto TV, which he holds each week, Julio discussed the challenges of breaking into new international markets, then showed how ECRM helps international suppliers to expand their reach via its events. He then gave his viewers a real-time view of this process in action with a live tour of ECRM's Turkish and Brazilian Pavilions, as supplier-members of these two country's Trade Promotion Organizations engaged in pre-scheduled meetings with buyers from around the world.

Since it was a live Skype broadcast from Julio's mobile phone, some of the images are a bit grainy, but you can still get a sense of the event format from it. I included some still images in addition to the video, so you can clearly see the pavilions Julio describes We also translated the subtitles into English.