Thoughtful Formulations: What Millennials and Gen Z Want in Cough/Cold Products
Younger generations evaluate a product's formulation and its broader premise
The Impact of Natural on the OTC Category
Insights on how retailers and brands can work natural OTC products into assortments – without confusing shoppers
The Impact of Natural Within Core OTC Categories
At ECRM’s Cough, Cold, Analgesics & Allergy EPPS, Hamacher’s Dave Wendland will discuss the value of incorporating natural products within traditional OTC categories
What Retail Buyers Want: Cough/Cold, Analgesics & Allergy
Products with natural or organic ingredients are among the key items buyers are seeking at ECRM’s upcoming session.
Industry Insights: Cough/Cold, Analgesics & Allergy EPPS
Learn about the latest trends as seen at the Cough/Cold, Analgesics & Allergy EPPS
Aging Consumers Present OTC Opportunities: Nielsen
Nielsen's Kristin Gorski discussed how aging consumers focused on wellness can drive OTC product sales
Building Brand Representation Across Multiple Platforms
Hamacher's Dave Wendland provides insights on how to effectively engage consumers across in-store and digital channels
Supplier Prep for an EPPS: Part 2
Study up on the buyers you are meeting with, and turn your meeting space into an optimal selling environment
2017 Industry Trends: Cough/Cold, Analgesics & Allergy
Learn about the trends for this 2017 cough cold season.
B2C Marketing: Measure, Evaluate, Revamp, Relaunch, Repeat
A B2C marketing campaign should constantly evolve as its audience changes
Trial & Travel Efficient Program Planning Session (EPPS)
ECRM launches Trial & Travel EPPS in July 2017
Product Showcase: Cough/Cold, Analgesics & Allergy EPPS
Take a look at just some of the hottest products that will be showcased at the 2017 Cough/Cold, Analgesics & Allergy EPPS.
2016 ECRM Cough/Cold, Analgesics & Allergy EPPS Insights
These videos highlight trends in the cough/cold, analgesics and allergy category, as well as insights on how to promote these products to drive maximum sales
Video Playlist: The Emerson Group
Videos highlighting brands represented by the Emerson Group at ECRM's Cough/Cold Analgesics and Allergy EPPS event, held last month.
Video Playlist: 2016 Cough/Cold, Analgesics & Allergy
These 25 videos include general session excerpts, expert insights, buyer and seller testimonials, and highlights from suppliers
ECRM Best Practices On-Demand Webcast: New Vendor Introduction
The webcast was developed to help new vendor attendees get the most from ECRM's EPPS events.
Cough, Cold and Allergy Consumer and Market Update 2015:
Learn more about the cough, cold and Allergy (CCA) market, consumer and what's next in CCA.
Industry Trends: Cough/Cold, Analgesics & Allergy
In this industry report, discover where the Cough/Cold, Analgesics & Allergy categories are headed.