Personalized Selling Efforts Build Strong Business Connections
Suppliers are taking a customized sales approach to build strong relationships with buyers.
ECRM Virtual Platform to Help Buyers Continue Sourcing Amid Travel Restrictions
Efficient Supplier Introductions are category-specific live virtual buyer-seller meetings
NPD & VaynerX's The Sasha Group to Present at ECRM's Innovative Tech Program
The educational sessions will focus on where consumers are spending on consumer tech, and how to best reach them
Social Media Engagement & Community Management for Brand-Building
VaynerMedia's Zain Gaziani handles community management for Gary Vaynerchuk & Team GaryVee
ECRM & Apex-Brasil: Helping Brazilian Suppliers Enter the U.S. Market
Brazilian suppliers have made more than $122 million in sales through the partnership
Daymond John to Keynote ECRM Impulse/Convenience Programs
Daymond will be giving a fireside chat on brand building
Trends & Opportunities in the Beverage CBD and Pet CBD Markets
A Q&A with Liz Stahura, President & Co-Founder of BDS Analytics
Ecoegg, Casa Vigar Win Euro General Merchandise Buyers Choice Awards
Buyers selected the two companies based on product innovation and packaging
Group EcoBox OÜ, Coucour Win ECRM European Pet Buyers Choice Awards
The two companies are a great example of innovation in the pet category
ECRM's November CBD Sessions to Feature a Stellar Educational Program
Speakers include BDS Analytics, Hoban Law Group, Little Big Brands and Ocean Bridge Media Group
AromaWorks, Jayden Star Win Home & Gift Buyers Choice Awards
Buyers cast their votes based on product innovation, packaging
ECRM Hires CPG Industry Veteran to Lead General Merchandise Team
Smalley is a veteran consumer packaged goods executive with more than 25 years of experience leading sales teams
The Checkout Challenge: Reviving Impulse Sales at the Front-End
Some tips on how to reverse the steady decline of sales at the front-end checkout
Emerging, Challenger or Leading Brand? ECRM Has a Program for You
ECRM's Discovery Hub, Innovation Pipeline & Planning Sessions are tailored to your brand's goals
CPG Success Lies in Mastery of the Basics
The key to growth comes from solid insights, focus on the shopper, and flawless execution
ECRMADVANTAGE: Setting Up Buyers & Sellers for Success
The high-touch engagement of ECRM’s account management team ensures maximum ROI for program participants
Is Your Brand Profitable?
Each retailer has different systems for calculating profitability – make sure you understand each.
Selling CBD Products at Retail: A Q&A with Pharmaca’s Dave Janowicz
Pharmaca’s VP of Merchandising discusses the challenges and opportunities in entering the CBD arena
Natural Cosmetics Corp. Turns Data into Dollars with ECRM Prep Tools
The supplier leveraged the market research data that’s available on ECRM’s website
What Retail Buyers Want in Convenience and Impulse Products
Here are some key areas of focus among buyers attending ECRM’s Convenience & Impulse sessions next month
Getting on the Shelf is Only the Beginning – You Need to Stay There!
Consistent communication with buyers is key to making sure your product – and the category – succeeds.
The Long Tail of Assortment Optimization
Consider the benefits of having a smaller number of items on the shelf and in your portfolio.
Nice Product, But What’s in it for the Buyer?
View your product launch from the prospective of the buyer and the retailer's category growth
RangeMe Industry Insights: An Early Look at Retail Buying Trends
ECRM’s online CPG marketplace provides suppliers with detailed data on buyer behavior
ECRM Hacks: Quick Tips for Suppliers Attending an EPPS
Here are some tips and tricks for getting the most out of your time at an ECRM session