As Consumers Age, They Shop Across More Private Label Categories: PDG Insights
Get younger generations engaged with store brands early, and they will grow along with you
Retailers & Brands are Worrying Too Much About Tariffs: Here's Why
International sourcing expert and HRS Global CEO Corey Hamilton says the situation is not as bad as we think
As a New Brand Owner, When is it Time to Make That 1st Hire? (And What Role do You Fill?)
Self-awareness is a key component to knowing what to look when it's time to expand your CPG team
Do You REALLY Know Who Your Shoppers Are?
Fresh Scent's Andrew Allen provides takeaways from a recent ECRM shopper insights roundtable
NIQ Insights on Trends & Opportunities in the Convenience Store Channel
NIQ's Marcelo Fazio shared convenience channel insights at ECRM's recent Convenience Session
Following Up After the Buyer Meeting: Advice from Nutrition Smart's Joe Geier
The category manager has met with several hundred CPG brands across a dozen ECRM Sessions
Helping GLP-1 Users Shop at Retail: A Q&A with the Author of ‘The Ozempic Revolution’
GLP-1 users have specific diet and supplement needs to address the side effects of the medication
GLP-1 Use Can Be a Boon to the Supplement Category: Here’s How
The diabetes and weight management drug is changing the way consumers shop
Alignment and Transparency are Key to a Successful Co-Manufacturing Partnership
Eagle Labs' Cole Wooten recaps his roundtable discussion on finding the right co-man partner
Meet the Buyer: Troy Claussen, Category Manager - Health & Beauty Aids, Lewis Drug
Claussen shares what he is seeking at ECRM’s Vitamin, Weight Management & Sports Nutrition Session
Meet the Buyer: Christine Casey, Category Manager - VMS & Nutritionals, KeHE
Casey shares what she is looking for when she meets with brands at ECRM's upcoming Session
The Evolving Beauty Category: What it Means for Retailers & Brands
Insights from NIQ's Katie Hazlett from ECRM's Recent Beauty Sessions
How to Get Your Brand in Front of 50 million Older Consumers
Silver Star Brands reaches older consumers looking for products that help them look and feel their best
How CPG Supplier Mekor 10Xed its Business by Listening Closely to Retail Buyers
CEO Sapan Nainani says consistency and building strong relationships are key to long term success
Islandboy Spices Shows How to Network Like a Champ at ECRM Sessions
The RangeMe Premium subscriber squeezed every ounce of opportunity out of his time with us
How Fair Trade Helps Protect People, Products & The Planet
Fair Trade USA's Olga Preston shares the process and benefits of fair trade certification programs
Trends in Functional Mushroom Adoption - What Consumers are Saying on Social Media
Consumers are increasingly incorporating mushrooms into their wellness regimens
Fantastic Follow Up: A Post-Meeting Game Plan for CPG Brands
You've completed that expo or ECRM Session; here's how to maximize your chances of success afterward
How Boost Oxygen Positions its Product Across Multiple Categories
Boost Oxygen has creative display solutions for different categories and spaces within the store
Brightfield Group's Wellness Trends to Watch: Stronger & Healthier
Results from a recent research report based on insights from Brightfield's AI-powered social listening tool
Soft Skills Matter When Pitching Buyers, Says ANGE's Clarissa Foote
Data and numbers are important, but so is building a rapport with the buyer
ECRM's Turnkey Experience Brings the Right Convenience Buyers to PZAZ
The RangeMe Starter subscriber makes breath sprays that also boost your energy
Catching the Wave of Supplement Trends With In and Out Programs
In and out programs enable retailers to quickly adapt to what's hot in the supplement space
How One Startup Brand Leveraged ECRM to Get Retail Ready!
Naseerah's Bake Shop Owner Brenda Howard tapped into the collective knowledge of ECRM participants
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!