Catching the Wave of Supplement Trends With In and Out Programs  11/16/2023

Drew Littlejohns of VH Nutrition has developed an in and out program that capitalizes on herbal supplement trends driven by wellness podcasts and social media. 

In this interview with Joseph Tarnowski at ECRM's Vitamin, Weight Management & Sports Nutrition Session, Drew discusses how when popular wellness podcasters like Peter Attia, Andrew Huberman, Mark Hyman, MD and Tim Ferriss talk about specific supplements, sales go through the roof for a short period of time afterward.

While it may take too long to cut that item into the shelf, a retailer can drop in a quick display that can sell through by the time the trend fades. Drew is putting together custom in and out programs for just this purpose.


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Joseph Tarnowski

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