How One Startup Brand Leveraged ECRM to Get Retail Ready!
Naseerah's Bake Shop Owner Brenda Howard tapped into the collective knowledge of ECRM participants
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!
The 3-Second Rule: Designing a Perfect Package Front Panel
Your packaging needs to stop busy shoppers in their tracks, and get them to act
Hamacher Resource Group's Pet Merchandising 101
Best practice recommendations for optimizing the category
Virtual is Here to Stay, Say Buyers
Even with in-person gatherings returning, there’s no denying the efficiencies of remote meetings
Love at First Sight: What Makes an Impulse Product Fly Off the Shelf?
Insights from a dozen buyers at ECRM’s Impulse, Front-End & Checklane session
RangeMe Retail Recap: 2021, The Year of Conscious Consumerism
Retail industry and product trends from the last year and what we can expect from 2022.
The ‘People’ Factor: Why Relationships Matter in Leadership
High-performing teams have strong relationships based on mutual trust
Q&A: Sara Barstow - GM, B2B Market Services, Vetsource
Barstow discusses how Vetsource is partnering with retailers to fulfill the needs of today's pet parents
How Click & Carry Landed Six Retail Deals at One ECRM Program
An innovative product, tons of prep, and a dynamic presentation were key success factors
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide buyers to convince them to work with you
How the Surge in Pet Ownership is Driving Opportunities in CPG Retail
Last year’s dog and cat adoption spree has boosted sales across the pet products category
Spunky Pup, Modern Gourmet Foods Win Pet Program Buyer's Choice Awards
Spunky Pup is a 3x ECRM Buyers Choice Award Winner
Brightfield Group Webcast: Learning from 2020 - CBD Consumer and Channel Trends
Managing Director Bethany Gomez discusses how the CBD retail landscape has changed
Driving Trial in the CBD Category: How Betterment Retail Solutions Does It
Tips on attracting new CBD customers at mass retail
Spunky Pup, RNF Pet Products Win ECRM Pet & Pet CBD Buyers Choice Awards
Buyers cast their votes via the Buyers Choice Awards section of the ECRM Connect platform.
Virtual Meetings, Real Orders: Earth Friendly Products & ECRM Connect
VP of Sales Craig Harlan discusses the impact of Covid-19 and the role of virtual in CPG retail