Inaugural RangeMe Discovery Hub a Big Hit for Suppliers
Two dozen RangeMe suppliers signed up as first-time EPPS participants at ECRM's Winter Snack & Dry Grocery session in Chicago
Walgreens Own Brand HBC: 'Ownership' Driving Excellence
According to Group VP Helayna Minsk, when your team feels invested in their work and knows they have your confidence, they show you their best.
Meijer: Putting the Customer First in Every Decision
A Q&A with Lynette Ackley, VP of Health, Beauty, Baby Consumables, Card & Party for Meijer, one of ECRM's Merchandising Team of the Year award winners
Managing Brand Consistency Across Multiple Platforms
In the face of mounting changes across retail and the CPG landscape, the time to ensure consistent, complete consumer-focused content has never been more critical.
How to Prepare Memorable Buyer Presentations: Hamacher E-Book
An e-book published by Hamacher Resource Group was developed to help suppliers prep and execute a successful buyer meeting.
What Retail Buyers Want: Health Care
Health care is self-care, and buyers attending ECRM’s Health Care EPPS are looking for solutions to keep consumers healthy and comfortable.
Walgreens Supplier Relations Based on Openness, Transparency
ECRM's Merchant Team of the Year - Health & Wellness is clear up front with its expectations from suppliers to ensure a long-term mutually beneficial relationship
Walgreens Health & Wellness Sourcing: Open Eyes, Ears, Doors
Walgreens, ECRM's Merchant Team of the Year - Health & Wellness, aims to be first and best with product innovation
What Makes A Successful Health & Wellness Brand?
Last year more than 2,400 health and wellness products were launched in the U.S. –but only 10% will likely last.
Optimizing the New Item Launch Journey
Hamacher's Dave Wendland discussed how to maximize the success of new item launches during ECRM's Health Care EPPS
B2C Marketing: Measure, Evaluate, Revamp, Relaunch, Repeat
A B2C marketing campaign should constantly evolve as its audience changes
ECRM Health Care EPPS to Feature Keynote on New Item Launches
The presentation will include tips on enhancing the process of new item launches and product development.
Preparing Your B2C Marketing Plan for Buyer Meetings
Suppliers should come to a buyer meeting prepared with a strategic B2C marketing plan that resonate's with the retailer's target audience
Product Showcase: European Beauty, Prestige and Health Care
Take a look at just some of the hottest products that will be showcased at the 2017 European Beauty, Prestige and Health Care Sessions.
Why Merchandising Makes a Difference, Part 2
Maintaining proper facing standards and signage are key for successful shopper engagement
Consumer-Focused Marketing Channels for Pharma
Women's Marketing looks at two successful techniques that pharma companies are using to increase engagement with their brands.
Product Showcase: Health Care
Take a look at just some of the hottest products that will be showcased at the 2016 Health Care EPPS.
Health Care Promotional Analysis
Dive into a promotional analysis that reviews the health care category conducted by Market Track.
Product Showcase: Personal Care, Grooming, Travel, & Oral
Take a look at just some of the hottest products that will be showcased at the 2016 Personal Care, Grooming, Travel, & Oral EPPS.
Trends in Health and Wellness 2016
Women's Marketing has identified key areas of predicted growth within the health and wellness category during 2016.
ECRM Best Practices: Product Library
Suppliers can learn about how making product information visible to buyers will help to create a successful event experience.
Webcast: Wakefern, Market Track to Discuss Therapeutic Skin Care
ECRM will moderate a webcast featuring Wakefern, Market Track, and Beiersdorf on driving sales in the Therapeutic Skin Care category
Event Buzz: Health Care
Probiotics proved to be one of the most discussed product segments at the ECRM Health Care event.
Walmart Pushes Preventive Care, Wellness
The retailer will hold a health fair across 4,400 stores this coming weekend.