Erewhon, the $20 Strawberry & Driving Gen Z Traffic Into the Store
Social media is one of the best ways to engage this digitally native demo, according to NIQ's Colleen McGinnis
As Consumers Age, They Shop Across More Private Label Categories: PDG Insights
Get younger generations engaged with store brands early, and they will grow along with you
Retailers & Brands are Worrying Too Much About Tariffs: Here's Why
International sourcing expert and HRS Global CEO Corey Hamilton says the situation is not as bad as we think
As a New Brand Owner, When is it Time to Make That 1st Hire? (And What Role do You Fill?)
Self-awareness is a key component to knowing what to look when it's time to expand your CPG team
Big Guns Coffee CEO Charli Johnson Lands Retail Deals at 10 Years Old!
The brand’s coffee is the 1st ever grown on a hydroponic farm, and was a hit with buyers on RangeMe and at ECRM Sessions
Do You REALLY Know Who Your Shoppers Are?
Fresh Scent's Andrew Allen provides takeaways from a recent ECRM shopper insights roundtable
Winning on Amazon: What Brands Need to Know
MPG's Bryson Buck explains the pros and cons of the ecommerce giant's fulfillment models
NIQ Insights on Trends & Opportunities in the Convenience Store Channel
NIQ's Marcelo Fazio shared convenience channel insights at ECRM's recent Convenience Session
Following Up After the Buyer Meeting: Advice from Nutrition Smart's Joe Geier
The category manager has met with several hundred CPG brands across a dozen ECRM Sessions
Helping GLP-1 Users Shop at Retail: A Q&A with the Author of ‘The Ozempic Revolution’
GLP-1 users have specific diet and supplement needs to address the side effects of the medication
Sell More Beverages at Retail by 'Getting Lips to Liquid'
Wild Bills Craft Beverage Co. turns concerts and festivals into mass samplings to push its RTD beverages
How CPG Supplier Mekor 10Xed its Business by Listening Closely to Retail Buyers
CEO Sapan Nainani says consistency and building strong relationships are key to long term success
Islandboy Spices Shows How to Network Like a Champ at ECRM Sessions
The RangeMe Premium subscriber squeezed every ounce of opportunity out of his time with us
How Fair Trade Helps Protect People, Products & The Planet
Fair Trade USA's Olga Preston shares the process and benefits of fair trade certification programs
Trends in Functional Mushroom Adoption - What Consumers are Saying on Social Media
Consumers are increasingly incorporating mushrooms into their wellness regimens
Fantastic Follow Up: A Post-Meeting Game Plan for CPG Brands
You've completed that expo or ECRM Session; here's how to maximize your chances of success afterward
Sports Drink or Energy Drink? The Blurring Lines of Beverage Attributes
How increasingly blurred lines in beverage attributes can impact how retailers merchandise them
Soft Skills Matter When Pitching Buyers, Says ANGE's Clarissa Foote
Data and numbers are important, but so is building a rapport with the buyer
So You Had a Great ECRM Buyer Meeting -- What Happens Next?
Mary Mack's landed a large purchase order from ECRM's recent Winter Beverage Session
How One Startup Brand Leveraged ECRM to Get Retail Ready!
Naseerah's Bake Shop Owner Brenda Howard tapped into the collective knowledge of ECRM participants
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Brightfield Group | ECRM: Flu (Fighting) Season: Functional Beverages & Immunity
Download to find out who the Immunity consumer is and what they’re looking for.
Brightfield Group | ECRM: Navigating Wellness
For a deep dive into the latest trends in the wellness market, download Evergi’s Q2 2022 Summary Report
Brightfield Group | ECRM: Trends in Innovative Drinks & Snacks
Download Evergi’s Trends in Innovative Drinks & Snacks Report to uncover what’s hot in emerging drinks and snacks.