The 3-Second Rule: Designing a Perfect Package Front Panel
Your packaging needs to stop busy shoppers in their tracks, and get them to act
Virtual is Here to Stay, Say Buyers
Even with in-person gatherings returning, there’s no denying the efficiencies of remote meetings
Love at First Sight: What Makes an Impulse Product Fly Off the Shelf?
Insights from a dozen buyers at ECRM’s Impulse, Front-End & Checklane session
Armed with Digital Knowledge, Today’s Beauty Consumer is a Much Smarter Shopper
Consumers are much more knowledgeable about ingredients in beauty products than ever before
Q&A: Dajuana Gotwals - Brand & Business Development Director, NB Natural
NB Naturals is a participant of ECRM's Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Virtual Session
Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
Packaging expert Emily Page provides tips for international brands looking to break into U.S. retail chains
5 Steps to a PERFECT Virtual Buyer Pitch
Food Biz Wiz podcast host Alli Ball on how to boost the effectiveness of your virtual buyer meetings
Virtual Engagement Tips from a Three-Time Emmy Award-Winning Journalist
Wendy Saltzman coaches executives and entrepreneurs on how to deliver powerful presentations