The Impact of Natural on the OTC Category
Insights on how retailers and brands can work natural OTC products into assortments – without confusing shoppers
The Impact of Natural Within Core OTC Categories
At ECRM’s Cough, Cold, Analgesics & Allergy EPPS, Hamacher’s Dave Wendland will discuss the value of incorporating natural products within traditional OTC categories
Walgreens Own Brand HBC: 'Ownership' Driving Excellence
According to Group VP Helayna Minsk, when your team feels invested in their work and knows they have your confidence, they show you their best.
What Retail Buyers Want: Cough/Cold, Analgesics & Allergy
Products with natural or organic ingredients are among the key items buyers are seeking at ECRM’s upcoming session.
Industry Insights: Cough/Cold, Analgesics & Allergy EPPS
Learn about the latest trends as seen at the Cough/Cold, Analgesics & Allergy EPPS
Aging Consumers Present OTC Opportunities: Nielsen
Nielsen's Kristin Gorski discussed how aging consumers focused on wellness can drive OTC product sales
Building Brand Representation Across Multiple Platforms
Hamacher's Dave Wendland provides insights on how to effectively engage consumers across in-store and digital channels
Supplier Prep for an EPPS: Part 2
Study up on the buyers you are meeting with, and turn your meeting space into an optimal selling environment
2017 Industry Trends: Cough/Cold, Analgesics & Allergy
Learn about the trends for this 2017 cough cold season.
Product Showcase: Cough/Cold, Analgesics & Allergy EPPS
Take a look at just some of the hottest products that will be showcased at the 2017 Cough/Cold, Analgesics & Allergy EPPS.
2016 ECRM Cough/Cold, Analgesics & Allergy EPPS Insights
These videos highlight trends in the cough/cold, analgesics and allergy category, as well as insights on how to promote these products to drive maximum sales