Walgreens Own Brand HBC: 'Ownership' Driving Excellence
According to Group VP Helayna Minsk, when your team feels invested in their work and knows they have your confidence, they show you their best.
CVS: Creating 'Wow' Experiences in Beauty & Personal Care
A Q&A with Maly Bernstein, VP of Merchandising for beauty and personal care for CVS Pharmacy, one of ECRM's Merchandising Team of the Year award winners
TABS Analytics Webcast: Color Cosmetics Trends & Opportunities
TABS Analytics founder and CEO Dr. Kurt Jetta will be sharing his analysis of the latest beauty category data.
What Retail Buyers Want: Cosmetics, Fragrance & Bath
Natural and organic products, prestige beauty, and indie brands are the items buyers are seeking at ECRM’s upcoming Cosmetics, Fragrance & Bath EPPS
Product Showcase: Cosmetics, Fragrance & Bath
Take a look at just some of the hottest products that will be showcased at the 2017 Cosmetics, Fragrance & Bath EPPS.
Industry Trends: Fragrance, Bath & Cosmetics
Get a high-level overview of where the fragrance, bath and cosmetics categories stand.
The Latest Nail Care Industry Trends
Women's Marketing infographic looks at the trends #nailaddicts are sharing on social media!
Why Celebrity Fragrances No Longer Sell
Women’s Marketing looks at the emerging trends in the fragrance category.
Influencer Marketing: Best Practices for Brands
In the past year, influencer marketing has exploded. Women's Marketing offers a few best practices for brands and influencers.
Drug Store News – Best New Product Award Participants
Get an exclusive look at some of the best new items that will be presented during the Skin, Bath, Cosmetics & Fragrance EPPS!
Cosmetic Labeling: The Key Differences Between US and EU
EcoMundo explains the key differences between US and EU cosmetic labeling so that you’re fully aware of compliance on either side of the Atlantic.
How to Make Cosmetic Claims in Europe
EcoMundo gives you a few tips and tricks to placing your cosmetic products in the European market.
What Beauty Retailers Learned from Apple
Women’s Marketing looks at the innovative trends at retail that put the consumer in the spotlight.
Event Insights: European Health & Beauty Care EPPS Events
Insights and happenings from the ECRM EPPS events held in February.
Supplier Testimonial: Ideaology 360
Learn how brand specialists use ECRM EPPS in this supplier video testimonial.
Gaining a Foothold in a New Retail Channel
Learn how up front research can help improve supplier success in this article by Hamacher.
Marketing Opportunities for Skin Care Brands by Women's Marketing
Insights into reaching cosmetic and skin care buyers when and where they are most receptive to your message.
Live On Set - Beauty Makeover with Felicity Fromholz of F5
Learn about the perfect beauty maneuvers using products by Borghese.
Trends in Health and Wellness 2016
Women's Marketing has identified key areas of predicted growth within the health and wellness category during 2016.
The Future of the Health and Beauty Care Industry
Take a deep dive into the future of the HBC category according to Mintel’s Trends 2025 report.
ECRM Events - The Power of Face to Face
Learn more about what makes the ECRM Event format so powerful.
ECRM Best Practices: Supplier Event Follow Up
Learn more about how ECRM can help streamline the follow up process after an event.
ECRM Best Practices: Buyer Event Follow Up
Check out some tips that will help buyers follow up with suppliers after an ECRM event.
ECRM Best Practices: What Buyers Can Expect
This video is a road map to help first time buyer attendees or buyers that just need a refresher, better understand what they can expect when they attend an ECRM event.