How Fair Trade Helps Protect People, Products & The Planet
Fair Trade USA's Olga Preston shares the process and benefits of fair trade certification programs
Fantastic Follow Up: A Post-Meeting Game Plan for CPG Brands
You've completed that expo or ECRM Session; here's how to maximize your chances of success afterward
Soft Skills Matter When Pitching Buyers, Says ANGE's Clarissa Foote
Data and numbers are important, but so is building a rapport with the buyer
5 Reasons Why a Buyer Says "No" to Your Product (And How to Change it to a "Yes!")
There are many reasons why a buyer says no to your product line. Here are 5 reasons why, and how you can get to yes!
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
6 Ways Rising Costs are Impacting Consumer Behavior
PTPA surveyed more than 2,000 parents on their spending habits as prices continue to rise. Here’s what they had to say.
Three Pitches. Three Major Retail Wins: Here’s How Clean Age Did it With ECRM & RangeMe
Personal care brand Clean Age discusses how they landed deals with Walmart, Kroger, and Rite Aid.
The 3-Second Rule: Designing a Perfect Package Front Panel
Your packaging needs to stop busy shoppers in their tracks, and get them to act
Virtual is Here to Stay, Say Buyers
Even with in-person gatherings returning, there’s no denying the efficiencies of remote meetings
The ‘People’ Factor: Why Relationships Matter in Leadership
High-performing teams have strong relationships based on mutual trust
Armed with Digital Knowledge, Today’s Beauty Consumer is a Much Smarter Shopper
Consumers are much more knowledgeable about ingredients in beauty products than ever before
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide buyers to convince them to work with you
How to Unlock Growth with Brand Purpose: NielsenIQ
Purpose-driven brands are driving growth in beauty and personal care
Q&A: Brandy Alexander - Senior Buyer, Health & Beauty Care, 99 Cents Only Stores
Alexander discusses the pandemic's impact on shoppers and her ECRM Connect Virtual Meeting Experience